Last Updated on January 6, 2022 by Tracy Jackson
Email marketing is a huge part of a comprehensive marketing strategy.
Did you know that around 21% of emails are opened within one hour of hitting send? That means email marketing is also one of the fastest ways to reach your potential customers.
Now, if you want to include email marketing in your marketing strategy, then you’ll find that an email autoresponder is the best way to go.
From helping you to send automated emails to tracking the success of your email marketing campaigns, an autoresponder is a helpful marketing automation platform to help you take charge of your marketing campaigns and make the best of them.
Want to find out which is the best autoresponder for your business?
In this post, I’ll walk you through some of the best email autoresponders available today and help you pick the best one for your business.
I will also share with you all the features I look for in email autoresponders so you’ll know what to look for when you choose one.
So without further ado, let’s get right into it!
Disclaimer: If you buy something using the links in this article, I may receive a commission at no extra cost to you. Know that I only promote stuff that I use and trust for the sake of my readers and the reputation of this site.
Best autoresponder: GetResponse
Before we start, I’d like to talk about the best autoresponder I’ve found that has all the features you need in an email autoresponder – GetResponse.
GetResponse autoresponder software has a ton of useful features such as email automation, webinar hosting, sales funnels, and landing pages.
It is more than just an autoresponder and claims to help you grow your email list, engage with your customers, simplify marketing automation, and boost sales.
Although GetResponse is not a free autoresponder, it does allow you to try out its email marketing automation plans for free for 30 days.
GetResponse’s paid plans start at $15 per month for 1,000 subscribers.
What is an Email Autoresponder?
An autoresponder sends out time-based emails to people who sign up for your email list.
Autoresponder software basically allows you to create and save email sequences and landing pages, and send them out to segmented email lists depending on your marketing campaigns.
An email autoresponder usually has email marketing capabilities along with features like a drag and drop editor, web push notifications, and other advanced autoresponder features.
Why Should You Invest in an Autoresponder?
According to statistics, the number of global email users is set to grow to about 4.3 billion by 2023.
Email marketing should, therefore, be baked into your marketing strategy if you want your business to succeed.
To do this, you will need email marketing software that offers you robust autoresponder tools so that you can set up email marketing campaigns and landing pages designed to build customer relationships and boost sales.
Invest in an email marketing platform that suits your business needs rather than just looking for free autoresponder tools that offer basic functionalities but don’t offer your business substantial growth.
Let’s now look at the best email autoresponder software available today and what features they have to offer.
Autoresponders to consider
1. GetResponse-Most flexible
GetResponse is a feature-rich autoresponder that offers a powerful email marketing service platform along with marketing tools such as unlimited landing pages, webinars, automation, analytics, list management, sign-up forms, and other email marketing tools.
Get Response is a pretty flexible autoresponder and can suit a wide variety of users such as managers, entrepreneurs, small businesses, as well as large enterprises.
You can check out my detailed GetResponse review here:
GetResponse does not offer customers a free plan, and its paid plans start at $15 per month.
2. Sendinblue-Best for most
Sendinblue is an email autoresponder that helps you automate email marketing as well as SMS and chat.
It is a popular free autoresponder tool and offers a lot of features like email, SMS, and chat automation, landing page templates, and sign-up forms even on its free plan.
Sendinblue offers all the features you need to set up a comprehensive marketing strategy for your business. Some of these features are advanced list segmentation, transactional emails, lead and customer management, unlimited emails, marketing automation, landing page builder, sign-up forms, A/B testing, analytics and detailed statistics, and more.
Sendinblue has a free plan that allows users to send up to 300 emails per day and have unlimited contacts.
Sendinblue’s paid plans start at $25 per month.
3. Mailchimp-Best for beginners
Mailchimp is known for its simplicity and beginner-friendly autoresponder functionality. This marketing automation platform is not only simple to use, but also free to start with, making it an attractive choice for beginners and startup companies.
This email autoresponder allows you to reach 2,000 subscribers and send up to 10,000 emails
However, Mailchimp does not possess highly advanced email automation features, so it is not that great for scaling email automation.
Mailchimp has a free forever plan that offers basic functionalities. Its paid plans start at $10 per month.
4. Convertkit-Best for bloggers and podcasts
Convertkit was built by bloggers, for bloggers and other creators to scale and grow their businesses. Convertkit believes that creators should make a living doing what they love, and so this is the best autoresponder if you are a blogger, YouTuber, author, or educator.
You can be sure that you are getting value for your money with the advanced autoresponder features that Convertkit has to offer.
Convertkit helps users build complex automation, perform A/B testing, create stunning emails with its drag-and-drop email builder, subject line helper, create landing pages, and set up sales funnels.
Convertkit offers a free forever plan for up to 1,000 subscribers. The free trial helps you test out all the features of Convertkit so that you can make an informed decision if you want to choose this among other email autoresponders.
Convertkit’s paid plans start at $29 per month.
5. Klaviyo-Best for eCommerce
Klaviyo is hands-down the best free email autoresponder for eCommerce businesses. It offers a number of great email automation options such as transactional emails, abandoned cart emails, thank you emails, upsell emails, and survey emails.
Klaviyo was built for eCommerce businesses, so it may not be a great option for other types of businesses. This is because the kind of email templates, subscription forms, and advanced reporting features are best suited for eCommerce businesses.
For small businesses, you can choose your pricing plan depending on the number of subscribers and on how you plan to grow your business.
Klaviyo has a handy pricing calculator that helps you customize your pricing plans. You can decide how many subscribers you have and whether you want to add SMS functionality to your plan.
Paid plans start from $20 per month for up to 500 contacts.
6. Sendpulse-Best for multichannel
Sendpulse is the best email marketing service for multichannel marketing. With the regular email marketing features, Sendpulse also offers web push notifications, chatbot services, and SMS automation features.
Sendpulse has a user-friendly drag-and-drop email editor that allows you to create and send beautiful mobile-responsive emails easily.
Sendpulse offers customized pricing plans depending on the features and integrations you want for your business. It also has a free plan for up to 500 subscribers and 15,000 emails.
Sendpulse’s paid plans start at $6.4 per month for up to 500 subscribers.
7. Moosend-Best for automation
Moosend has some great automation features that allow users to create and send welcome emails, abandoned cart emails and other such automated emails.
Moosend offers powerful email segmentation and personalization features, an intuitive user interface, and an easy-to-use automation builder to help with your email marketing campaigns.
Moosend also comes with advanced analytics and reporting tools to help you optimize your marketing campaigns.
Moosend has a free plan for up to 1,000 subscribers that offers all the basic autoresponder features. You will, however, have to upgrade to Moosend’s paid plans if you want to use the landing page and automation builders.
Moosend’s paid plans start at $8 per month for up to 1,000 subscribers.
8. Hubspot-Best for CRM
Hubspot is probably one of the best email marketing software when it comes to building customer relationships.
With Hubspot, you can manage all your marketing activities from email marketing down to conversion optimization.
Hubspot’s free plan includes a ton of features like contact segmentation and management, email integrations with Gmail and Outlook, email templates, drag-and-drop landing page builder, and up to 2,000 emails per month.
Hubspot’s paid plans are packed with advanced features such as marketing automation, SEO tools, and CRM features. Plans start at $45 per month.
What I look at to Find The Best Email Autoresponder
Now that you’ve seen all the top recommendations for autoresponder software, let’s take a look at the best autoresponder features you need to look for.
In this section, I have listed down email marketing features that are necessary for an email marketing platform so that you can make the most of your email marketing campaigns.
Some of the features I’ll be covering are drag and drop editor, web push notifications, unlimited emails, landing pages, and other autoresponder tools.
If you are looking for an email autoresponder with a free plan, then keep in mind that free autoresponder tools tend to be pretty basic.
An email marketing platform with paid plans, on the other hand, tends to offer users features that are more advanced when compared to free autoresponder tools.
Here’s what you need to look for:
Size of list
Email autoresponders usually price their paid plans based on the size of your email list. You may have to pay an extra fee if your email list goes up, say, for example, 1,000 subscribers.
Some other email autoresponders charge you depending on the number of emails you send out in a month.
For small businesses, it can be crucial to plan how you are going to build your email list (for example, how many signup forms you plan to place on your website). That way you will know how fast your email list is expected to grow and choose your email autoresponder accordingly.
Type of business
Choose your email autoresponder depending on the type of business you own. For example, for small businesses or non-profits, you might want to go with email autoresponders that have a free plan or free trial.
If you own an e-commerce business, you may want to go with an autoresponder like ConvertKit that offers email templates and landing page templates to suit your business needs.
Consider the type of automation you require for your business. Almost every email autoresponder on this list offers marketing automation but look for the one that best suits your needs.
For example, you may need to design special transactional emails for your 1,000 subscribers.
Or maybe you have a marketing strategy that needs you to choose email marketing tools with unlimited emails.
Or perhaps you need a robust landing page builder that allows you to build custom landing pages for your sales funnels.
Whatever your needs may be, look for the features you need in the email autoresponder before you commit to one.
Email Editor (Drag And Drop Editor)
Choose an email autoresponder that has a good automation builder. Most of the autoresponders on this list have a drag-and-drop editor as its feature, so you can pick the one that you feel most comfortable with.
Some email editors are very user-friendly and intuitive, whereas some of them are not so well-built and can slow your process down.
A drag-and-drop editor offers ease of automation since most of the modules and sections are pre-built or template-based.
Sign-up Forms and Landing pages
You will need to set up sign-up forms and landing pages to capture your potential customers’ information and build your email list.
Look for the best autoresponder that has a great landing page builder with a wide variety of landing page templates that you can choose from. Building your email list will help you be in constant contact with your subscribers and customers.
Email Segmentation (Email Marketing Capabilities)
If you plan to have an email list of more than 1,000 subscribers, you will need powerful email marketing tools to support your campaigns.
Email segmentation can help you divide your email list based on customer preferences or customer behavior patterns and provide them with the information that they expect from you.
Bombarding your whole email list with all your latest updates and offers could turn your subscribers off and make them want to unsubscribe from your email list.
No matter what your total number of subscribers is, you can use free tools offered by your email automation software for email segmentation and A/B testing.
Personalizing your emails is an important step in building strong customer relationships. There is nothing sweeter to a person than hearing his or her own name in welcome emails from brands that they follow.
Also, personalization allows you to tailor your email marketing campaigns to suit each subscriber, giving them a more pleasurable customer experience.
Look for these automation features in your email marketing tools.
Email and Subscriber Limits
Most paid plans allow for some form of customization when it comes to setting email and subscriber limits on your plan.
If you are lucky enough to find a generous free plan that offers you huge limits in terms of emails and subscribers, there’s nothing like it. If, however, you want a bigger capacity and plan to send out a lot more emails in the future, look for a reasonable paid plan to suit your needs.
Your email marketing tool should help you manage your email marketing campaigns well so that you can analyze metrics and data, and further improve your campaigns to increase sales and engagement.
Look out for the different analytics and tracking tools that come within your email autoresponder so that you can pick the one that can help your business grow.
Now that you’ve seen all the features that make up a great email autoresponder, it’s time for you to make the pick.
Which email autoresponder do you like the most on this list?
Do you use a better autoresponder for your business? Leave a comment below and let me know – I’ll add it to this list! 🙂
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