21 Best SEO Software For Small Business Owners To Grow Their Businesses

by Tracy Jackson

Last Updated on March 12, 2022 by Tracy Jackson

best seo software for small business

SEO is one of the most important aspects of any online business.

However, if you’re not doing everything you can to optimize your website for search engines, you’re missing out on many potential traffic and customers.

This article will discuss the best SEO software for small business owners.

We will review tools for on-page SEO, SEO analytics, SEO content writing, keyword research, local SEO, WordPress SEO, and all-in-one SEO tools.

Disclaimer: If you buy something using the links in this article, I may receive a commission at no extra cost to you.

Know that I only promote stuff that I use and trust for the sake of my readers and the reputation of this site.

On-Page Best SEO Software For Small Business

1. Surfer SEO

Best SEO software for small business - Surfer SEO

Surfer SEO is an on-page SEO software that allows small businesses to improve their search engine rankings.

The software provides users with various tools to optimize their website for better visibility in search engine results pages (SERPs).

Surfer SEO is an excellent option for small businesses to improve their ranking and get more traffic from organic searches.

The software is easy to use and offers a free trial, so you can try it out before committing to a paid plan.

However, if you’re serious about growing your small business online, Surfer SEO is worth considering.

Click here to try out Surfer today!

2. Screaming Frog SEO Spider

Screaming Frog

Screaming Frog SEO Spider is an on-page SEO software designed to help users identify and fix on-page issues that prevent their website from ranking higher in search engines.

Screaming Frog SEO Spider is available in both a free and paid version.

The free version of Screaming Frog SEO Spider is limited to 500 URLs, while the paid version does not have any URL limit.

Both versions of the software crawl websites in a similar way and provide users with data that they can use to improve their website’s on-page SEO.

Screaming Frog SEO Spider is a great on-page SEO tool for small businesses because it is easy to use and provides users with a lot of data that they can use to improve their website’s SEO.

The software is also updated regularly, which always includes the latest on-page SEO best practices.

Click here to try out Screaming Frog today!

3. Spyfu


Spyfu is software that can help you research your competitor’s SEO strategies.

You can see what keywords they are targeting and how much traffic those keywords are generating for them.

This information can give you ideas about which keywords to target for your website.

If you are looking for an all-in-one SEO solution, Spyfu may not be the best option.

However, if you want to research your competitor’s SEO strategies, Spyfu is a great tool to use.

It is also affordable and easy to use, making it an excellent option for small business owners.

Spyfu can help you research your competition and identify valuable keywords to target.

Additionally, it offers information on backlinks and AdWords campaigns, which can help you optimize your website for maximum traffic.

Click here to try out Spyfu today!

4. Sitebulb


Sitebulb is a desktop-based on-page SEO software that provides users with various features to help them optimize their websites.

These features include:

Site analysis – This report gives you an overview of your website, including information on the number of pages indexed by Google, page loading time, and Alexa ranking.

It also highlights any issues affecting your website’s SEO performance.

Keyword research – This tool allows you to research the best keywords to target for your website.

In addition, it provides data on search volume, competition, and estimated CPC.

On-page optimization – This feature helps you optimize your web pages for better SEO performance.

It includes recommendations on improving title tags, meta descriptions, header tags, and images.

Click here to try out Sitebulb today!

5. WP Rocket

WP Rocket

WP Rocket is an on-page SEO plugin for small businesses. It helps you optimize your website for the search engines and improve your organic traffic.

WP Rocket is easy to use, and it has a lot of features that can help you boost your SEO.

It helps reduce your page load time, boosts your Google PageSpeed, and increases your Core Web Vitals scores.

WP Rocket is an excellent choice for small businesses that want to improve their SEO and grow.

It’s affordable and has everything you need to get started with on-page SEO.

Click here to try out WP Rocket today!

SEO (Search Engine Optimization) Analytics Tools

6. Google Analytics

Google Analytics

Google Analytics is a great SEO software for small business owners because it is free and easy to use.

It provides detailed reports of your website’s traffic and can help you track your progress over time.

Another great thing about Google Analytics is integrating with other Google products, such as AdWords and Search Console.

As a result, it is easy to get all of your data in one place and make decisions based on all of your insights.

Google Analytics is worth considering if you’re looking for a comprehensive SEO analytics tool.

It’s free to use and provides a wealth of information that can help you improve your website’s traffic and performance.

If you’re not sure how to get started, Google has a ton of helpful tutorials that can walk you through the basics.

Check them out and see how Google Analytics can help you grow your business!

Click here to try out Google Analytics today!

7. Google Search Console (Google Webmaster Tools)

Google Search Console

Google Search Console (GSC) is a free web analytics tool offered by Google that helps small business owners track their website’s visibility in Google search results.

GSC provides information about how often your website appears in search results, what queries caused your website to appear, and which pages get the most views.

Additionally, GSC can also help identify technical issues with your website that may negatively impact your website’s ranking in search results.

Overall, GSC is a potent tool that every small business owner should take advantage of to track their SEO progress and ensure potential customers see their website.

Click here to try out Google Search Console today!

8. Google Trends

Google Trends

Google Trends is a great way to compare your website’s popularity to your competitors.

If you’re not on the first page of Google for your chosen keywords, you can use this tool to see how much traffic you’re getting compared to other websites.

You can then use the information to adjust your SEO strategy accordingly.

For example, if you’re not generating as much traffic as your competitors, you need to find out why and make the necessary changes.

Google Trends can also help you determine which keywords are becoming more popular to target in your content marketing strategy.

This tool is a must-have for any small business owner who wants to stay ahead of the competition.

Click here to try out Google Trends today!

SEO Content Writing Software

9. Jasper AI

Jasper AI

Jasper.ai is an AI-powered content writing software that helps small businesses with their SEO content needs.

Powered by artificial intelligence, Jasper can help you create content for your blog, social media, or website faster than ever!

It is trained to write original, plagiarism-free content, and is trained by expert marketers.

Click here to try out Jasper today!

Small Business SEO Tools For Keyword Research

10. Answer The Public

Answer The Public

Answer The Public is an excellent tool for small businesses that want to come up with new keyword ideas.

It’s easy to use and provides a lot of valuable information.

For example, you can see how many people are searching for each keyword and related keywords and questions.

You can then develop new content ideas and determine which keywords are most important to target.

Plus, it’s free! So there’s no reason not to give it a try.

Click here to try out Answer The Public today!

11. Google Keyword Planner

Google Keyword Planner

Google Keyword Planner is a free keyword research tool offered by Google.

It allows you to find and track keywords related to your business, as well as spy on your competition’s keywords.

Enter a word or phrase related to your business into the search bar to get started with the Keyword Planner.

The planner will then generate a list of related keywords and their average monthly search volume and competition level.

You can then use this data to create new AdWords campaigns or optimize your existing ones.

The Keyword Planner is an essential tool for small business owners looking to improve their SEO and grow their business online.

Click here to try out Google Keyword Planner today!

Local SEO Tools

12. Google My Business

Google My Business

As a small business owner, you can’t afford to ignore local SEO.

After all, 97% of consumers search for local businesses online, and 46% of all Google searches seek local information.

Therefore, failing to optimize your site for local search could be costing you valuable leads and customers.

Google My Business is a free local SEO tool that lets you create a listing for your business on Google.com and Google Maps.

In addition to making free business listings, you can also use Google My Business to manage your business’s online presence across Google, including: