Last Updated on March 12, 2022 by Tracy Jackson
SEO is one of the most important aspects of any online business.
However, if you’re not doing everything you can to optimize your website for search engines, you’re missing out on many potential traffic and customers.
This article will discuss the best SEO software for small business owners.
We will review tools for on-page SEO, SEO analytics, SEO content writing, keyword research, local SEO, WordPress SEO, and all-in-one SEO tools.
Disclaimer: If you buy something using the links in this article, I may receive a commission at no extra cost to you.
Know that I only promote stuff that I use and trust for the sake of my readers and the reputation of this site.
Table of Contents
On-Page Best SEO Software For Small Business
1. Surfer SEO
Surfer SEO is an on-page SEO software that allows small businesses to improve their search engine rankings.
The software provides users with various tools to optimize their website for better visibility in search engine results pages (SERPs).
Surfer SEO is an excellent option for small businesses to improve their ranking and get more traffic from organic searches.
The software is easy to use and offers a free trial, so you can try it out before committing to a paid plan.
However, if you’re serious about growing your small business online, Surfer SEO is worth considering.
Click here to try out Surfer today!
Screaming Frog SEO Spider is an on-page SEO software designed to help users identify and fix on-page issues that prevent their website from ranking higher in search engines.
Screaming Frog SEO Spider is available in both a free and paid version.
The free version of Screaming Frog SEO Spider is limited to 500 URLs, while the paid version does not have any URL limit.
Both versions of the software crawl websites in a similar way and provide users with data that they can use to improve their website’s on-page SEO.
Screaming Frog SEO Spider is a great on-page SEO tool for small businesses because it is easy to use and provides users with a lot of data that they can use to improve their website’s SEO.
The software is also updated regularly, which always includes the latest on-page SEO best practices.
Click here to try out Screaming Frog today!
Spyfu is software that can help you research your competitor’s SEO strategies.
You can see what keywords they are targeting and how much traffic those keywords are generating for them.
This information can give you ideas about which keywords to target for your website.
If you are looking for an all-in-one SEO solution, Spyfu may not be the best option.
However, if you want to research your competitor’s SEO strategies, Spyfu is a great tool to use.
It is also affordable and easy to use, making it an excellent option for small business owners.
Spyfu can help you research your competition and identify valuable keywords to target.
Additionally, it offers information on backlinks and AdWords campaigns, which can help you optimize your website for maximum traffic.
Click here to try out Spyfu today!
Sitebulb is a desktop-based on-page SEO software that provides users with various features to help them optimize their websites.
These features include:
• Site analysis – This report gives you an overview of your website, including information on the number of pages indexed by Google, page loading time, and Alexa ranking.
It also highlights any issues affecting your website’s SEO performance.
• Keyword research – This tool allows you to research the best keywords to target for your website.
In addition, it provides data on search volume, competition, and estimated CPC.
• On-page optimization – This feature helps you optimize your web pages for better SEO performance.
It includes recommendations on improving title tags, meta descriptions, header tags, and images.
Click here to try out Sitebulb today!
5. WP Rocket
WP Rocket is an on-page SEO plugin for small businesses. It helps you optimize your website for the search engines and improve your organic traffic.
WP Rocket is easy to use, and it has a lot of features that can help you boost your SEO.
It helps reduce your page load time, boosts your Google PageSpeed, and increases your Core Web Vitals scores.
WP Rocket is an excellent choice for small businesses that want to improve their SEO and grow.
It’s affordable and has everything you need to get started with on-page SEO.
Click here to try out WP Rocket today!
SEO (Search Engine Optimization) Analytics Tools
Google Analytics is a great SEO software for small business owners because it is free and easy to use.
It provides detailed reports of your website’s traffic and can help you track your progress over time.
Another great thing about Google Analytics is integrating with other Google products, such as AdWords and Search Console.
As a result, it is easy to get all of your data in one place and make decisions based on all of your insights.
Google Analytics is worth considering if you’re looking for a comprehensive SEO analytics tool.
It’s free to use and provides a wealth of information that can help you improve your website’s traffic and performance.
If you’re not sure how to get started, Google has a ton of helpful tutorials that can walk you through the basics.
Check them out and see how Google Analytics can help you grow your business!
Click here to try out Google Analytics today!
7. Google Search Console (Google Webmaster Tools)
Google Search Console (GSC) is a free web analytics tool offered by Google that helps small business owners track their website’s visibility in Google search results.
GSC provides information about how often your website appears in search results, what queries caused your website to appear, and which pages get the most views.
Additionally, GSC can also help identify technical issues with your website that may negatively impact your website’s ranking in search results.
Overall, GSC is a potent tool that every small business owner should take advantage of to track their SEO progress and ensure potential customers see their website.
Click here to try out Google Search Console today!
Google Trends is a great way to compare your website’s popularity to your competitors.
If you’re not on the first page of Google for your chosen keywords, you can use this tool to see how much traffic you’re getting compared to other websites.
You can then use the information to adjust your SEO strategy accordingly.
For example, if you’re not generating as much traffic as your competitors, you need to find out why and make the necessary changes.
Google Trends can also help you determine which keywords are becoming more popular to target in your content marketing strategy.
This tool is a must-have for any small business owner who wants to stay ahead of the competition.
Click here to try out Google Trends today!
SEO Content Writing Software
9. Jasper AI
Jasper.ai is an AI-powered content writing software that helps small businesses with their SEO content needs.
Powered by artificial intelligence, Jasper can help you create content for your blog, social media, or website faster than ever!
It is trained to write original, plagiarism-free content, and is trained by expert marketers.
Click here to try out Jasper today!
Small Business SEO Tools For Keyword Research
Answer The Public is an excellent tool for small businesses that want to come up with new keyword ideas.
It’s easy to use and provides a lot of valuable information.
For example, you can see how many people are searching for each keyword and related keywords and questions.
You can then develop new content ideas and determine which keywords are most important to target.
Plus, it’s free! So there’s no reason not to give it a try.
Click here to try out Answer The Public today!
Google Keyword Planner is a free keyword research tool offered by Google.
It allows you to find and track keywords related to your business, as well as spy on your competition’s keywords.
Enter a word or phrase related to your business into the search bar to get started with the Keyword Planner.
The planner will then generate a list of related keywords and their average monthly search volume and competition level.
You can then use this data to create new AdWords campaigns or optimize your existing ones.
The Keyword Planner is an essential tool for small business owners looking to improve their SEO and grow their business online.
Click here to try out Google Keyword Planner today!
Local SEO Tools
As a small business owner, you can’t afford to ignore local SEO.
After all, 97% of consumers search for local businesses online, and 46% of all Google searches seek local information.
Therefore, failing to optimize your site for local search could be costing you valuable leads and customers.
Google My Business is a free local SEO tool that lets you create a listing for your business on Google.com and Google Maps.
In addition to making free business listings, you can also use Google My Business to manage your business’s online presence across Google, including:
-Google Search results
-Google Maps listings
Click here to try out Google My Business today!
Whitespark is a tool that helps small businesses with their local SEO efforts.
It provides the best SEO tools for small businesses that help track citations, manages reviews, and improve online visibility.
If you’re looking to improve your local SEO, Whitespark can help.
It offers tools for tracking citations, managing reviews, and improving online visibility.
Click here to try out Whitespark today!
14. Moz Local
Moz Local is a great local SEO tool that can help small businesses get their business listed on directories like Google, Yahoo, and Bing.
Moz Local also makes it easy to track your rankings and compare them to your competitors.
Overall, Moz Local is an excellent tool for improving your local search ranking.
Click here to try out Moz Local today!
15. Bright Local
Bright Local is a comprehensive Local SEO tool that can help small businesses improve their visibility in search engines.
Bright Local offers several features such as website audits, backlink analysis, and rank tracking that will help improve your SEO.
The tool also offers local business listing management and competitor analysis tools.
Bright Local is an affordable option for small businesses looking to improve their Local SEO.
The tool offers a free trial and many affordable monthly plans.
Click here to try out Bright Local today!
16. Rank Tracker
Rank Tracker is a rank tracking tool that allows small businesses to track their progress in SERPs.
Businesses can use Rank Tracker to measure their progress over time and see which keywords they are ranking for.
This information can help companies focus their efforts on the right keywords and improve their ranking.
Rank Tracker is easy to use and affordable, making it an excellent option for small businesses.
Click here to try out Rank Tracker today!
All-In-One SEO Tools
SEMrush is an all-in-one SEO tool that offers a suite of features for small businesses owners looking to grow their businesses.
SEMrush also helps you identify and fix broken links and start ranking on major search engines.
SEMrush’s features include keyword research, ranking tracking, backlink analysis, and more.
SEMrush is an excellent tool for small business owners who want to get the most out of their SEO efforts.
Click here to try out SEMrush today!
Ahrefs offers a wide range of features, including backlink analysis, competitor analysis, and keyword research.
Ahrefs is an all-in-one SEO toolset that offers the following SEO tools:
Ahrefs is available in both a free and paid version, making it affordable for small business owners on any budget.
Click here to try out Ahrefs today!
19. Moz Pro
Moz Pro offers a wide range of features, including site audits, rank tracking, keyword research, and competitor analysis.
Moz Pro is also one of the most popular SEO tools available, with over 150,000 active users.
Moz Pro is an excellent choice for small business owners who want an all-in-one SEO solution.
Moz Pro offers a free 30-day trial, so you can try it out before committing to a paid plan.
Click here to try out Moz Pro today!
WordPress SEO Tools
Rankmath is a powerful WordPress SEO tool that can help small businesses to improve their website ranking and visibility.
Rankmath is easy to use and helps business owners to optimize their website for search engines quickly and easily.
Rankmath is one of the best WordPress SEO tools available on the market today, and it offers excellent value for money.
Click here to try out Rankmath today!
21. Yoast SEO
Yoast SEO is a WordPress SEO plugin that helps you optimize your website for search engines.
Yoast SEO is one of the most popular SEO plugins for WordPress and is used by millions of small businesses worldwide.
Click here to try out Yoast SEO today!
What Is Small Business SEO?
Small business SEO is the process of optimizing a website for Google search to earn higher web traffic levels and improve the site’s visibility.
The ultimate purpose of small business SEO is to help a company grow its customer base and increase revenue.
There are many different aspects to consider when optimizing a website for search, and the most effective approach will vary from business to business.
However, there are some general principles that all small businesses should follow when it comes to SEO:
- First and foremost, it is essential to create quality content that provides value for users.
- In addition, businesses should make sure that their website is user-friendly and intuitive. Google favors user-friendly websites, and sites that are difficult to navigate will likely not rank as well in search results.
- Finally, it is essential to keep track of the latest trends and changes in SEO best practices. The rules of search engine optimization are constantly changing, so it is vital to stay up-to-date on the latest trends and techniques.
There are many different SEO software programs and SEO reporting tools available that can help business owners do this, and the best one for your business will depend on your individual needs.
The bottom line is that small business SEO is a complex process, but it is essential for any business looking to grow its customer base and increase revenue.
By following the general principles outlined above and using the right SEO tools and software, you can give your business a competitive edge in the online marketplace.
What Is Small Business SEO Software?
Small business SEO software is a type of software that helps small business owners to improve their website’s visibility in search engine results pages (SERPs).
The primary purpose of this type of software is to help businesses rank higher in the search engine results for relevant keywords and phrases, resulting in more website traffic and increased revenue.
Why Do Small Businesses Need SEO Software?
Small businesses need SEO software to help them grow their businesses. SEO software can help small businesses with several tasks, including:
• Researching keywords
• Tracking website rankings
• Analyzing competitor websites
• Generating reports on progress and performance
SEO software is an essential tool for any small business that wants to succeed online.
If you’re not using SEO software, you’re likely missing out on valuable opportunities to improve your website and reach more customers.
What Are The Benefits Of SEO Software To Small Businesses?
There are many benefits of SEO software to small businesses. Some of these benefits include the following:
- To improve your website’s ranking on search engines, resulting in more web traffic and leads.
- To track your website’s progress and performance over time, so you can see which changes are helping to improve your ranking and which ones aren’t.
- To identify keywords that your competitors are targeting, so you can create content that is more likely to rank higher than theirs.
- To find backlinks to your website from other high-quality websites, which can help to improve your website’s ranking.
- To automate some of the tedious tasks involved in SEO, such as link building and keyword research.
Overall, SEO software can be a valuable tool for small business owners looking to grow their businesses online.
What Are The Common Features Of SEO Software That Small Businesses Need?
SEO software can help small businesses with various tasks, including website optimization, keyword research, and backlinking.
However, not all SEO software is created equal, so it’s important to know what features to look for when choosing a platform.
The most common features of SEO software include:
Website optimization tools
Website optimization tools help businesses improve their website’s visibility and ranking in search engine results pages (SERPs).
You can optimize your website for SEO by optimizing website content, improving site structure, and increasing backlinks.
Keyword research tools
Keyword research tools help businesses find the best keywords to target for their SEO campaigns.
In addition, these tools can provide information on keyword competition, search volume, and SERP features.
Backlink analysis and management
Backlink analysis and management tools help businesses track their backlinks and identify potential issues.
You can use this information to improve website SEO and increase website traffic.
When choosing an SEO software platform, it’s essential to consider the above features.
In addition, the platform should also be easy to use and provide support for various SEO tasks.
How Should Small Businesses Use SEO Software?
There’s no one answer to this question since every business is different and has unique needs.
However, some general tips can help small businesses get the most out of their SEO software.
Here are a few things to keep in mind:
- Make sure you’re using keyword research tools to find the right keywords for your business.
- Use tools like Google Analytics to track your progress and see what’s working and what isn’t.
- Don’t forget about on-page optimization! Make sure you optimize your website for your chosen keywords.
- Keep an eye on your competition and see what they’re doing to rank higher in search engines.
By following these tips, you can make the most of your SEO software and start seeing actual results for your business.
SEO is a complex and ever-changing field, but the right software and SEO reporting tools can make it a lot easier to keep up with the latest trends and optimize your website for success.
What are your favorite SEO software tools?
Let us know in the comments below!
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