7 Best Webinar Platforms For Marketing That Will Boost Your Sales

by Tracy Jackson

Last Updated on March 27, 2022 by Tracy Jackson

best webinar platforms

If you’re looking to boost your sales, you need to start using webinars in your marketing strategy.

Webinars are a way to connect with potential customers and sell your products or services. Many webinar platforms are available, but not all of them are created equal.

In this blog post, I will compare the best webinar platforms in the market so that you can take a look at their key features, pros and cons, and pricing to see which one suits your business needs.

I recommend GetResponse as the best overall platform. GetResponse is an all-in-one platform that helps you organize and conduct successful webinars while building your email list.

Want to learn more about how webinar platforms can help boost your marketing and sales? Read on.

Disclaimer: If you buy something using the links in this article, I may receive a commission at no extra cost to you.

Know that I only promote stuff that I use and trust for the sake of my readers and the reputation of this site.

7 Best Webinar Platforms For Business

1. GetResponse

GetResponse - Best Webinar Platforms

GetResponse is one of the best webinar software platforms for marketing.

This webinar tool is easy to use and has many features that will help you boost your sales. GetResponse also offers a free trial to try it before you buy it.

Overall, GetResponse is a good webinar platform that offers many features at a reasonable price. However, if you are looking for a platform with all the bells and whistles, then GetResponse may not be the right choice.

Key Features

GetResponse main page

-GetResponse is one of the most popular webinar platforms on the market, with a wide range of webinar features to suit any business.

-GetResponse offers a variety of pricing plans to suit any budget, making it an excellent option for small businesses.

-The GetResponse platform is easy to use and navigate, with a range of features that make it perfect for businesses of all sizes.

GetResponse offers a free trial to try out the platform before committing to a paid plan.

GetResponse is one of the most popular webinar platforms on the market, with a wide range of features.

Pros

-GetResponse has a wide range of features that make it easy to create professional-looking webinars.

-The platform is also very user-friendly and easy to navigate.

-GetResponse offers a free trial period to try out the platform before committing to it.

-The pricing for GetResponse is also very reasonable.

Cons

-GetResponse does not offer as many features as some of the other webinar platforms.

-The user interface can be a bit confusing and hard to navigate.

-GetResponse does not have live chat or phone support, so you will need to rely on their email support if you have any problems.

Pricing

GetResponse offers users many flexible plan options according to their needs.

GetResponse has a free forever plan for up to 500 contacts.

Here are the paid plans that GetResponse offers:

  • Basic at $15.58 per month paid annually
  • Plus at $48.38 per month paid annually
  • Professional at $97.58 per month paid annually

You can even pay for these plans every month (at higher pricing) or every two years (at much lower pricing).

GetResponse also has custom pricing plans for mid and large-sized companies.

GetResponse pricing page

Try out GetResponse today!

2. Demio

Demio

Demio is one of the newer webinar platforms on the scene, but it’s quickly become a favorite among sales and marketing professionals.

What makes Demio so great? For starters, it’s super user-friendly. So even if you’re not tech-savvy, you’ll be able to set up and run a webinar efficiently.

Demio has fantastic features like automated email reminders, live chat, and screen sharing. And if you’re running a webinar with a team, you’ll appreciate the collaborative tools that make it easy to work together.

Best of all, Demio is affordable. Plans start at just $49/month, making it an excellent option for small businesses and solopreneurs.

If you’re looking for a webinar tool that will make it easy to boost your sales, Demio is a great choice. Give it a try today!

Key Features

Demio main page

Live chat and messaging: This feature allows you to communicate with your audience in real-time, whether answering questions or engaging in conversation.

Webinar recordings: All of your webinars are automatically recorded and stored in the cloud so that you can review or share them with others.

Integrations: Demio integrates with all the major marketing platforms, so you can easily connect it to your existing workflow.

Easy to use: The platform is intuitive and straightforward to get started with webinars quickly and without any headaches.

Affordable: Demio is one of the most affordable webinar platforms on the market, making it an excellent option for small businesses and startups.

Scalable: The platform can quickly scale to meet the needs of growing businesses, with no need to worry about additional costs or complexity.

Pros

-The Demio webinar platform is one of the best in terms of marketing and sales.

-It has excellent features that will help you boost your sales.

-It is easy to use and has a very user-friendly interface.

-It is very affordable and comes with a 14-day free trial.

Cons

-The Demio webinar platform does not have a lot of features.

-It is not as user-friendly as some of the other platforms.

-It is a bit more expensive than some of the other platforms. But, overall, the Demio webinar platform is excellent for marketing and sales.

Pricing

Demio has a free 14-day trial.

Demio offers the following paid plans:

  • Starter at $34 per month paid annually
  • Growth at $69 per month paid annually
  • Premium at custom pricing, depending on your business needs

You can also pay for these plans on a monthly basis at a slightly higher price.

Demio pricing page

Try out Demio today!

3. WebinarJam

WebinarJam

WebinarJam is packed with features that will help you boost your sales.WebinarJam has everything you need to run a successful webinar. In addition, you can use WebinarJam to promote your products, services, or events.

WebinarJam is easy to use and has a wide variety of features that will help you promote your business and increase sales with live webinars.

Overall, WebinarJam is a great webinar platform for marketing to boost your sales. It’s packed with features, is very user-friendly, and integrates with all the major email marketing platforms.

Key Features

WebinarJam main page

-WebinarJam is the most popular webinar platform on the market, with over 100,000 customers.

-WebinarJam has many features that make it perfect for marketing, including automatic recording, live streaming to YouTube, Facebook integration, etc.

-WebinarJam is also one of the most affordable webinar platforms, with plans starting at just $39/month.

With its many features and affordable pricing, it’s no wonder that so many businesses rely on WebinarJam to power their marketing campaigns.

Pros

-WebinarJam is one of the most popular webinar platforms, and it’s easy to see why. It’s packed with features, including the ability to host live or automated webinars and a user-friendly interface.

It’s also very affordable, starting at just $49 per month, and offers a great free trial.

-WebinarJam integrates with all the major email marketing platforms, making it easy to promote your webinars to your list.

-The platform is very reliable and has excellent customer support.

Cons

-WebinarJam doesn’t have a mobile app, so if you want to attend a webinar on the go, you’re out of luck.

-The platform can be a bit tricky to navigate for first-time users.

-WebinarJam doesn’t offer recording storage, so if you want to save your webinars, you’ll need to do so externally.

Pricing

WebinarJam has a trial for $1, which we will talk about a little later.

WebinarJam also offers a 30-day risk-free money-back guarantee.

WebinarJam offers the following paid plans:

  • Starter for 100 attendees at $39 per month billed annually
  • Basic for 500 attendees at $79 per month billed annually
  • Professional for 2000 attendees at $229 per month billed annually
  • Enterprise for 5000 attendees at $379 per month billed annually
WebinarJam pricing page
  • Get WebinarJam for $1

If you go to the WebinarJam pricing page and move your mouse towards the Close or Exit button, you will see a pop-up offering you a WebinarJam trial for $1. Click on ‘YES, Start My Trial’ if you would like to try out WebinarJam for $1 before you make a commitment.

WebinarJam trial for $1

Try out WebinarJam today!

4. EverWebinar

EverWebinar

EverWebinar is known for its reliability, ease of use, and excellent customer support. In addition, EverWebinar has a wide range of features perfect for marketing and sales purposes.

If you’re looking for a webinar platform that is affordable and easy to use, EverWebinar is a good option. However, if you’re looking for a high-quality video and audio platform, you may consider another alternative.

Key Features

EverWebinar Main Page

-The ability to host an evergreen webinar (a webinar that is always available for people to watch)

-The ability to create a custom registration page

-The ability to offer a free trial or a discount for your products or services

-Integrations with popular email marketing platforms (such as MailChimp and Constant Contact)

-Easy to use interface and dashboard

-Great customer support

Pros

-Can use evergreen webinars to increase sales

-Webinars can be automated

-Integrated with major email providers

-Has a low monthly price

Cons

-The quality of the video and audio is not as high as some other platforms

-The customer service is not as responsive as some other platforms

-Some people have had problems with the platform crashing

Pricing

Just like WebinarJam, EverWebinar also offers users a trial at $1.

EverWebinar’s paid plans are as follows:

  • Monthly at $99 per month billed monthly
  • Annual at $42 per month billed annually
  • Biennial at $34 per month billed every two years
EverWebinar pricing page
  • Try EverWebinar For $1

If you go to EverWebinar’s pricing page and move your mouse pointer to the Close button, you will see a popup offering you a 14-day trial of EverWebinar at $1.

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Try out EverWebinar today!

5. Livestorm

Livestorm

Livestorm has a lot of features that make it easy to use. For example, it has an easy-to-use interface that makes it easy to set up and manage your webinars.

It also has many features that will help you boost your sales. It has a built-in registration system that will help you get more people to register for your webinars.

Overall, Livestorm is a great webinar platform for marketing professionals looking for reliability and ease of use. The wide range of features and excellent customer support make it ideal for businesses that rely on webinars to boost sales.

Key Features

Livestorm main page

-Livestorm is one of the best webinar platforms for marketing. It has a sleek and straightforward interface that makes it easy to use.

-It also has a wide range of features that make it perfect for marketing purposes.

-With Livestorm you can create custom registration forms,

-Create and manage multiple webinars,

-Integrate with a wide range of third-party software,

-Track attendees and their engagement, and

-Provide quality customer support

Pros

-Livestorm is one of the most popular webinar platforms among marketing professionals. It is known for its reliability and ease of use.

-The platform offers a wide range of features that you can use to create highly effective marketing campaigns.

-Livestorm also provides excellent customer support, which is essential for any business that relies on webinars to boost sales.

Cons

-Livestorm can be expensive for small businesses or startups looking to use webinars as a marketing tool.

-The platform can be complex to use, and it may take some time to get familiar with all the features.

-Customer support may not be available in all regions.

Pricing

  • Livestorm offers a free Starter plan with all features included.
  • The main paid plan is the Premium plan, at $76 per month billed annually. You can also pay for this plan on a monthly basis at higher pricing.
  • If you have bigger requirements for your business, you can contact their support team to talk about their Enterprise plan.
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Try out Livestorm today!

6. Vimeo Livestream

Vimeo Livestream

Livestream is a powerful webinar platform that offers tools to help you deliver an engaging and successful online event. With Livestream, you can host live or on-demand webinars, use built-in marketing tools to promote your event and track your success with detailed analytics.

If you’re looking for a webinar platform that will help you boost your sales and grow your business, Livestream is a great option to consider.

Key Features

Vimeo Livestream main page

-Allows you to stream live or pre-recorded video content

-Interactive features like chat, Q&A, and polling

-Engagement tools to keep your audience engaged

-Integrated with major social media platforms

-HD quality audio and video

-Flexible pricing plans to fit your budget

Pros

-Livestream is one of the most popular webinar platforms with a wide range of features.

-It offers a variety of integrations such as Google Hangouts, Facebook Live, and Skype.

-Livestream also has a mobile app that lets you host or join a webinar on the go.

-The platform offers a free trial and has flexible pricing plans to suit your needs.

Cons

-Livestream does not have a built-in registration system, so you’ll need to use a third-party service to register participants.

-The platform can be challenging to navigate for first-time users.

-Livestream webinars do not include chat features, so you’ll need to use a separate chat tool to engage with participants in real-time.

Pricing

Livestream has the following paid plans:

  • Premium with a free 30-day trial and $75 per month billed annually
  • Enterprise with custom pricing based on your requirements
  • Vimeo OTT for a monetizable subscription channel
Vimeo livestream pricing page

Try out Vimeo Livestream today!

7. Zoom

Zoom

Zoom is a cloud-based webinar platform that helps businesses deliver engaging online events. It offers a variety of features to make your webinars more interactive and engaging, including screen sharing, video conferencing, online meetings, and poll creation.

Zoom also integrates with popular marketing automation tools like Marketo and HubSpot, making it easy to track registrants and leads.

If you’re looking for a webinar software platform that will help you boost your sales, Zoom may be perfect for your business.

Key Features:

Zoom main page

-An unlimited number of participants: This is great if you’re expecting a large turnout for your webinar.

-Webinar duration up to 24 hours: You can keep your webinar going for as long as possible.

-No time limit on meetings: This is perfect if you want to have an open Q&A session towards the end.

-Screen sharing and recording: These are essential for creating a high-quality webinar experience.

-Webinar registration and follow-up emails: These make it easy to promote your webinar and ensure that people can sign up and receive reminders.

-Integrated audio and video conferencing: This makes Zoom a one-stop-shop for all your webinar needs.

-Webinar moderation features: These are great for keeping your webinar on track and ensuring that the host answers only relevant questions.

-Webinar analytics and reporting: This allows you to see how your webinar performs in real-time and make changes if necessary.

-Hybrid webinars

Pros

-Can be used for both marketing and training purposes

-Webinars can be recorded and turned into valuable on-demand content

-The platform is user-friendly and easy to set up

-Offers a variety of features such as group chat, co-hosting, polling, and more

Cons

-The free version has limited features

-There have been reports of technical difficulties and glitches

-The paid plans can be expensive for some businesses

Pricing

Zoom offers a free plan for up to 100 participants.

Zoom’s paid plans are as follows:

  • Pro for small teams at $149.90 per year per license billed annually
  • Business for small businesses at $199.90 per year per license billed annually
  • Enterprise for large enterprises at $240 per year per license billed annually

You can also pay for these plans monthly at higher pricing.

Zoom pricing page

Try out Zoom today!

What Is Webinar Software?

Webinar software is a powerful marketing tool that allows businesses to reach a wider audience and generate more leads.

By hosting webinars, companies can promote their products or services to a larger group of people in a short amount of time. Additionally, webinars provide an excellent opportunity for businesses to build relationships with potential customers.

How Do You Choose The Best Webinar Software?

The best webinar platform for marketing is the one that allows you to reach your target audience and deliver your message in the most effective way possible.

When choosing a webinar platform, there are several factors, including cost, features, and ease of use.

To help you choose the best webinar platform for your needs, we’ve compiled a list of the key considerations to keep in mind when selecting a webinar platform.

Cost: 

You should consider the price of a webinar platform when making your decision. Some platforms are free, while others charge a monthly or annual fee.

Features:

The features offered by a webinar platform can vary greatly. Some platforms provide basic features, while others offer a more comprehensive suite of tools.

Ease of use: 

Ease of use is an important consideration when choosing a webinar platform. You’ll want to choose a platform that is easy to set up and use so that you can focus on delivering your content, not struggling with the technology.

Frequently Asked Questions

Why Do You Need Webinars For Business?

Webinars are excellent tools for boosting sales and marketing productivity. In general, webinars are great for:

– Introducing new products or services

– Generating leads

– Nurturing prospects

– Educating customers

– Building brand awareness and credibility

– Strengthening relationships with clients and partners

How Do I Choose A Webinar Platform?

The first step to choosing a webinar platform is understanding your needs.

What are you trying to achieve with your webinar? Do you need to provide a high-quality experience for your participants? Are you looking to generate leads or sales?

Once you fix your goals, it will be easier to find a platform that meets them.

How Much Do Webinar Platforms Cost?

The cost of webinar platforms can vary depending on the features and functionality you need.

Some platforms offer a basic plan for free, while others have monthly or annual subscription plans that start at around $100 per month. The most expensive webinar platforms can cost upwards of $500 per month.

If you’re serious about using webinars to boost your sales, you’ll need to invest in a good webinar platform. However, the cost is worth it when considering the return on investment (ROI) from hosting successful webinars.

How Do You Host a Successful Webinar?

Webinars are an excellent marketing tool. They’re a great way to generate leads for your business, build relationships, and close sales. But how do you ensure that your webinar is successful?

Here are nine tips for hosting a successful webinar:

Planning is vital –

Before you launch your webinar, take the time to plan and prepare. Determine your goals, your target audience, what content you’ll cover, and how you’ll promote your webinar.

Create a catchy title and description –

Your webinar title and description are crucial for getting people to sign up. Make sure they’re clear, concise, and benefit-driven.

Use high-quality visuals

Webinars are a visual medium. So, in addition to using a high-quality microphone, be sure to use engaging visuals like slides, videos, and images.

Create a sense of urgency –

Use language that creates a sense of urgency and encourages people to sign up now. For example, you could offer attendees a special discount for showing up.

How Do You Get People to Interact on a Webinar?

The best way to encourage people to interact on a webinar is to make it interactive:

Use polls and surveys –

You can use polls and surveys to engage your audience and get them involved in the discussion. Pools and surveys are a great way to get feedback from your audience and learn more about their needs and wants.

Ask questions –

Asking questions is a great way to get people talking and involved in the discussion. Ask open-ended questions to encourage people to share their thoughts and opinions.

Use multimedia –

Using multimedia, such as videos, infographics, and images can help break up the monotony of a webinar and keep people engaged.

Encourage social interaction –

Social interaction is a great way to get people involved in a webinar. Use social media platforms to encourage people to interact with you and each other during the webinar.

What is a Good Webinar Attendance Rate?

A reasonable webinar attendance rate depends on several factors, including:

-the topic of your webinar, 

-the target audience, and 

-the overall marketing goals. However, a few guidelines can help you determine a reasonable attendance rate for your webinar.

First, it’s essential to remember that not everyone who registers for your webinar will attend. It’s not uncommon for only 50-75% of registrants to show up for the live event. So, if you have 100 people registered for your webinar, a reasonable attendance rate would be 50-75 people.

Second, you should also take the overall goal of your webinar into account. For example, if your goal is to generate leads, a lower attendance rate may be acceptable. However, if your goal is to close sales or get people to take a specific action, you’ll need a higher attendance rate.

Finally, it’s also worth considering the format of your webinar. For example, a panel discussion or interview-style webinar will typically have a lower attendance rate than a presentation or demonstration. However, people are more likely to tune in for the latter two formats since they’re more engaging.

So, what is a reasonable attendance rate for your webinar? Of course, it depends on your goals and audience, but 50-75% is a good target. 

How Can Webinar Tools Help Your Business?

Webinars are an incredibly effective way to reach a large audience with your message, build relationships with potential and current customers, and generate leads and sales.

How Do Webinar Software Platforms Work?

Webinar platforms make it easy for you to host live, online events. Typically, they’ll provide you with everything you need to get started, including a customizable registration page, a web-based interface for managing your attendees, and tools for delivering your content.

Some webinar platforms will also offer additional features like automated email marketing, reporting and analytics, and integration with third-party applications.

To get started with a webinar platform, you’ll first need to create an account and set up your event. Once you’ve set up your account, you can promote your event and invite attendees.

When it’s time for your event to commence, the webinar platform will provide you with a link that your attendees can use to join the event. You can then deliver your presentation or content and interact with your attendees.

After your event is over, most webinar platforms will allow you to download a recording of the event, which you can then use for future marketing efforts.

Conclusion

After reviewing all of the different webinar platforms, it is clear that GetResponse is the best overall.

It is easy to use, has remarkable features, and is very affordable. So, if you are looking for a platform to host your next webinar, GetResponse should be your first choice.

Thanks for reading! What’s your favorite webinar platform for business? Leave a comment below and let me know! 🙂

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