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When it comes to digital marketing, there is always something new to learn. As the market changes and shifts, your marketing strategies need to adjust with it. To help you do this, our team at Marketing Amateur created this blog with constant, new information for your business. Read below to continue improving your business.

Paid, Owned, And Earned Media – Why Each One Is Reliable and Awesome

Your target audience is looking for your business online. If your brand does not have an online presence, you’re missing out on some serious opportunities. Paid, owned, and earned media needs to be a huge part of your digital marketing strategy if you want to get noticed. Traditional media outlets like print ads and direct…

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Top 7 Advantages and Disadvantages of Software as a Service Technology

  Maybe you’ve been hearing a lot about software-as-a-service, or SaaS, and you’re wondering what the benefits of using it are. Or, perhaps you’re still wondering what SaaS is and how it could be useful for your business. Is it as complicated as it sounds, and do the benefits outweigh the drawbacks?   Software-as-a-service applications…

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How Digital Marketing Helps Small Businesses

How Digital Marketing Helps Small Businesses Marketing techniques have come a long way in the past two decades. Digital marketing has become a cornerstone of a successful modern marketing campaign, and digital marketing helps small businesses in a myriad of ways. Digital marketing helps small businesses by:   Allowing them to meet customer expectations Making…

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How-To Guide To Content Marketing: The Best Way To Make Money Online Now!

Your audience members are not going to turn into customers as soon as you put your product out on the market. Hard as it may be to swallow, your target audience isn’t interested in your product. They’re interested in themselves. It’s tough to hold the attention of your target audience in such a fast-paced world…

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Google Analytics For Business

Google Analytics For Business: How To Power Up Your Small Business With GA

If you have a business website, you are probably racking your brain about ways to generate traffic and increase your online sales.  You know that you need to make efforts to improve your search engine optimization (SEO). Still, all of the seemingly fancy improvements you have made have had little effect.  This has caused you…

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