The debate is never-ending. Is traditional marketing obsolete? Can digital marketing be the only way you can reach out to your customers? The answer in short? No and no. Traditional marketing is alive and has, in many ways, partnered up with digital marketing. Traditional marketing is still a viable way to advertise your business. There…

Read More

SaaS marketing is unlike any other type of marketing. For starters, a SaaS company needs long-term customers. And with the abundance of competition that exists, customers are spoilt for choice. Customers churn through 30% of SaaS apps, abandoning them when they find apps with more features and better functionalities. Image Source A SaaS product isn’t…

Read More

A leader is someone who motivates other people to move towards a common goal. Great leaders have a similar set of skills and traits that allow them to lead people to success. Why Is Leadership Important To An Organization? Leadership skills enable ordinary people to use their talents to inspire other people. Human nature is…

Read More

2020 was a tough year for many of us.  The uncertainties of a pandemic have left us confused and unsure of what lies ahead of us. The year has, although, been a year of adaptation and new opportunities for those who seek them. We live in a world of technology. Technology has helped us in…

Read More