Forbes calls it the fastest-growing non-venture-backed software company in the world.
ClickFunnels is a funnel builder that promises to turn visitors into customers.
It allows you to build complete sales funnels, unlike most landing page builders.
In 2014, Russell Brunson and his team designed ClickFunnels as a tool to create sales funnels. They soon realized that it had great potential and decided to sell it as a product.
In this post, I am going to break down the features of ClickFunnels and whether it’s the right fit for your business.
Disclaimer: If you buy something using the links in this article, I may receive a commission at no extra cost to you. Know that I only promote stuff that I use and trust for the sake of my readers and the reputation of this site.
So, what makes ClickFunnels stand out from its competition?
With ClickFunnels, you can:
- Create and manage an entire sales funnel
- Choose from well-designed funnel templates
- Add and manage integrations with ease
It offers a lot of powerful features that other landing page builders like Leadpages do not.
The Pros and Cons of ClickFunnels
- Drag-and-drop funnel builder
- A/B split testing capabilities
- Add and manage a wide selection of integrations
- WordPress plugin allows you to add ClickFunnel sales pages to your website
- It is a comprehensive business solution
- A little pricey, especially if you run a small business
- Direct customer service below expectations
- Heavy reliance on templates
- Software outages prove to be expensive
- Inconsistent user-experience due to constant changes to the ClickFunnels dashboard
What You Need To Know Before You Invest in a Funnel Builder
A marketing funnel takes your readers on a journey that ends in them turning into your customers.
Imagine your website as a convenience store.
The layout of your store takes each visitor on a journey.
Some visitors will enter your store, browse for a while, and then leave.
Others will enter, pick up what they need, pay for it, and step out.
Sometimes customers will come looking for an item and find other stuff they want to buy.
Are you thinking about your customers’ journey when they visit your sales page? Are you guiding them along and giving them what they need at every point?
If you’re unsure, then you haven’t given your sales funnels much thought – and that might cost you.
Marketing funnels are quite complex to build. It could take a skilled team weeks to come up with a tried-and-tested funnel that converts well.
Using a funnel builder like ClickFunnels cuts down that time to as low as a couple of hours.
Who should use a funnel builder?
Business owners who want to automate and optimize their sales funnels.
Is ClickFunnels a must-have for every business? The simple answer is no.
Large businesses can use ClickFunnels’ powerful features to skyrocket their sales.
But ClickFunnels is expensive, making it unsuitable for small business owners or startups. A simple landing page builder would make more sense in those cases.
ClickFunnels Features & Benefits
ClickFunnels is intuitive and offers the user a ton of control and flexibility.
Let’s take a look at some of the main features of ClickFunnels.
1. ClickFunnels Page Builder
First off, I’m going to be talking about one of the main features of ClickFunnels, its page builder.
The software has a pretty robust landing page builder that is one of its best features.
ClickFunnels has a well-organized library of high-converting funnel templates. Only the templates created by ClickFunnels are free for users.
One of the things I like about the page builder is that it allows you to save and edit your favorite templates. You can make basic changes to the template from within the editor.
The template editor is an advanced, yet easy-to-use drag-and-drop builder.
Before you use this editor, you must understand how it works.
The page structure includes three parts: sections, rows/columns, and elements.
You can have many sections within a single page. Each section consists of rows/ columns. Within these are elements that help your visitors interact with your sales page.
Here’s a diagram from the ClickFunnels site that explains the basic page structure:
When you use a template or create a sales page in the ClickFunnels editor, it will look something like this:
You can fill this skeleton sales copy and other elements to finally form a landing page like this:
Here’s a screenshot of how you will be able to manage the elements on your page (so you can get a feel of it):
One drawback of the page builder is the grid of rows and columns within each section. This restricts you if you want to build your marketing funnel pages from scratch.
The page builder also allows you to A/B Split test your pages.
You can do this by duplicating a page and making changes to the copy. The split test lets you choose the percentage of your traffic that gets to see each version of the page. You can then test them to see which page converts better.
The page builder is thus a simple, intuitive tool that allows you to build effective sales pages.
2. Simplicity And User-Friendliness
One of the main selling points of ClickFunnels is its simplicity.
The software helps busy business owners build high-converting sales funnels fast.
You need to have some experience in marketing to set up a successful funnel. But you can bridge the knowledge gap by learning some marketing basics before you set up a sales funnel.
There are tons of resources (including Russell Brunson’s books) that will help you get up to speed – so that’s not an issue.
“Then what’s the point of using a tool?” you might ask.
Here are some reasons why setting up a sales funnel through ClickFunnels is wiser:
- There is documentation online which will help you understand the tool better.
- Customer service can help you troubleshoot.
- ClickFunnels has a cohesive menu that helps you navigate through the creation process.
- It’s way simpler to set up a sales funnel through ClickFunnels than it is to code a funnel from scratch.
- The streamlined dashboard and user-interface make it a breeze to use.
3. Pre-made Funnels
Each pre-made funnel caters to a certain business – be it consultation, e-commerce, or B2B.
It is especially for those offering creative products, courses, or ebooks.
Here are some of the pre-made funnels that ClickFunnels offers:
They bring visitors into the sales funnel and convert them into customers with ease.
Each pre-made funnel is unique. You can set up VSL funnels, upsells, downsells, live demos, or tripwires. They take the guesswork out of your funnel creation process.
4. Customer Support
ClickFunnels’ customer support has had mixed responses from users.
Customer service is one area they need to improve upon. Although, there are some aspects of their support that are unique and remarkable.
Documentation/ Help Articles:
Their on-site documentation is simple, yet comprehensive.
There are separate categories of articles covering a wide variety of topics. You can lookup something on your own, without having to reach out to customer support.
ClickFunnels has a dedicated Facebook group with more than a quarter-million members. According to the admin, the group is for members to:
- Network and become a part of the community
- Share ideas, successes, and inspiration with each other
- Get updates on ClickFunnels its founder, Russell Brunson
- Ask questions about ClickFunnels, marketing, and business in general
The group is active and is the first place most users go to if they have a query or need to troubleshoot.
That makes it a solid support base of users who work with ClickFunnels.
Funnelflix began with the idea of becoming a Netflix for ClickFunnels users.
It is a collection of online video courses and training modules. Users can learn about topics like business strategy, marketing systems, and sales funnels.
It may seem helpful, but is overwhelming when you try to find actionable information.
The ClickFunnels podcast features a new guest on every episode. These are usually people who have made millions of dollars from sales funnels. They share their ideas and tips on how others can do the same.
Each episode lasts 20-30 minutes. There is a call-to-action at the end that gives the audience share funnels. These are funnels that you can add to your account and use in your business immediately.
The podcast has actionable items that will help customers improve their marketing funnels. It also offers benefits like tickets to live and virtual ClickFunnels events.
The ClickFunnels blog has many categories. It covers topics like conversion optimization, editor features, and funnel strategy.
The ClickFunnels site has chat support for both site visitors as well as customers.
There is a chatbox at the bottom-left corner of the screen you can use to resolve basic queries.
For paying customers, there is a chat feature inside the dashboard once the user has logged in. This is not helpful for advanced troubleshooting and questions, which I find disappointing.
Many online reviews say that they have been unresponsive or unable to provide help.
ClickFunnels has tried to offer customer support in different formats. Unfortunately, the sheer volume of information can be overwhelming.
For that, I give ClickFunnels’ customer support 3.5 stars.
5. ClickFunnels Integration Management System
You can integrate marketing software into your account. This could be anything from email marketing to CRM (Customer Relationship Management) software.
For example, you can integrate the GetResponse autoresponder to your account.
Below is a screenshot of the integrations panel in ClickFunnels. You can add integrations from the list and set them up.
Managing integrations within the ClickFunnels software is also quite simple.
Payment gateway integrations have a separate section altogether. They allow you to add payment methods to your funnels.
You can integrate payment gateways like Stripe, Infusionsoft, and Easy Pay Direct.
6. ClickFunnels Platinum (My Rating: 3/5 Stars)
This review will not be complete if I don’t talk about ClickFunnels Platinum.
The plan offers the basic ClickFunnels features + Followup Funnels and Backpack.
Followup Funnels is a complex email autoresponder. It uses smart analytics to help you with smart auto-responding.
Backpack is a tool that helps manage affiliate programs.
The added benefits in the Platinum plan complicate things. Especially when you don’t have the time to figure everything out.
ClickFunnels’ Pricing Plans
We’ve covered all the features of ClickFunnels and how you can use them. Now let’s talk about their pricing plans.
ClickFunnels has two plans – Standard and Platinum.
The Standard plan starts at $97 a month, while the Platinum plan starts at $297 a month. You can make use of their 14-day free trial before you commit to paying for it.
You can also pay for either plan for a whole year upfront. This brings down the cost to $997 for ClickFunnels and $2,997 for ClickFunnels Platinum.
Here is the full list of features that come with both of ClickFunnel’s plans:
Both plans have the same features, although the basic plan has limits.
The Platinum plan comes with Follow-Up funnels and Backpack as discussed earlier. The plan also offers priority chat support and extra resources in Funnelflix.
ClickFunnels is way more than a landing page builder, which justifies its price. It aims to improve your sales funnels and bring you a higher income, making it a worthy investment to me.
But I wouldn’t recommend shelling out so much on a funnel builder if you are a startup without a big budget.
What Users Are Saying
I’ve searched the web for some user reviews that give you an idea of what it’s like to work with ClickFunnels.
Here are some screenshots of user reviews from different websites:
So, Should You Get ClickFunnels?
Sales funnels should make you money with the least amount of friction or hassle.
When you design a marketing funnel, it can be tough to think of everything. What are all the possible scenarios a customer would ‘fall out’ of the funnel? How can you prevent that from happening?
You need a fool-proof strategy to convert visitors into paying customers. You also have to target customers who seem to have lost interest in your products or company.
ClickFunnels helps you design efficient marketing funnels. They give your customers a great user-experience while helping you make sales.