Last Updated on September 5, 2022 by Tracy Jackson
ClickFunnels is one of the most popular funnel-building tools in the market today. But is it worth all the hype?
ClickFunnels also offers a vast library of high-converting funnel templates so that you don’t need to build your funnels from scratch. ClickFunnels also helps you build and grow your email list and integrate with many popular marketing tools for your online business.
So is ClickFunnels right for you? Let’s dig a little deeper and find out in this ClickFunnels Review.
Disclaimer: If you buy something using the links in this article, I may receive a commission at no extra cost to you. Know that I only promote stuff that I use and trust for the sake of my readers and the reputation of this site.
Table of Contents
What is ClickFunnels?
As a digital marketer, you may have heard of ClickFunnels. Forbes calls it the fastest-growing non-venture-backed software company in the world.
In 2014, Russell Brunson and his team designed ClickFunnels as a tool to create sales funnels. They soon realized that it had great potential and decided to sell it as a product.
ClickFunnels is a sales funnel builder that promises to turn visitors into customers by automating every aspect of your sales process. Unlike landing page builders, Clickfunnels allows you to build complete sales funnels.
Apart from giving you the tools to create sales funnels, ClickFunnels also takes care of funnel marketing and other digital marketing aspects of your online business such as building your email list.
Here is a quick list of all the tools that ClickFunnels offers to take care of your funnel building process from start to finish:
- Website builder
- Sales funnel builder
- Website hosting
- Content management system
- Opt-in page/ form builder
- Webinar builder
- eCommerce site builder
- Email marketing
- Analytics and A/B testing
As you can see from this list, Clickfunnels not only helps you with your sales funnels but allows you to control the entire sales process for your online business.
What Makes ClickFunnels Stand Out From Landing Page Builders?
Landing page builders or sales funnel builders offer tools and templates to build high-converting landing pages for your business, and that’s it. They do not offer you a means to connect all the bits and pieces of your online marketing strategy.
With ClickFunnels, on the other hand, you can:
- Create and manage an effective sales funnel
- Choose from well-designed funnel templates and pre-built sales funnels
- Add and manage integrations with ease
- Capture leads with opt-in forms
- Build and host webinars to grow your email list
- Nurture your email list with highly targeted email sequences
- Create and manage an affiliate program for your business (affiliate link tracking software)
ClickFunnels offers a lot of powerful features that other landing page builders like Leadpages do not.
The Pros and Cons of ClickFunnels
- Automate your sales processes without any coding skills.
- Drag-and-drop funnel builder makes it simple to build a high-converting sales funnel.
- A/B split testing capabilities help you make the most of your sales and marketing campaigns.
- Add and manage a wide selection of integrations.
- WordPress plugin allows you to add ClickFunnel sales pages to your website.
- It is a comprehensive business solution.
Here are some of the drawbacks of ClickFunnels:
- ClickFunnels pricing plans are a little pricey, especially if you run a small business.
- Direct customer service below expectations.
- Heavy reliance on templates.
- Software outages prove to be expensive.
- Inconsistent user experience due to constant changes to the ClickFunnels dashboard.
- The steep learning curve can make it hard to master.
What You Need To Know Before You Invest in a Sales Funnel Builder
A marketing funnel takes your readers on a journey that ends in them turning into your customers.
Imagine your website as a convenience store.
The layout of your store takes each visitor on a journey.
Some visitors will enter your store, browse for a while, and then leave.
Others will enter, pick up what they need, pay for it, and step out.
Sometimes customers will come looking for an item and find other stuff they want to buy.
Are you thinking about your customers’ journey when they visit your sales page? Are you guiding them along and giving them what they need at every point?
If you’re unsure, then you haven’t given your sales funnels much thought – and that might cost you.
Marketing funnels are quite complex to build. It could take a skilled team weeks to come up with a tried-and-tested funnel that converts well.
otherwise complicated marketing technology
Using a funnel builder like ClickFunnels cuts down that time to as low as a couple of hours.
Who should use a marketing funnel builder?
Business owners who want to automate and optimize their sales funnels.
Is ClickFunnels a must-have for every business? The simple answer is no.
Large businesses can use ClickFunnels’ powerful features to skyrocket their sales.
But ClickFunnels is expensive, making it unsuitable for small business owners or startups. A simple landing page builder would make more sense in those cases.
ClickFunnels Features & Benefits
ClickFunnels is intuitive and offers the user a ton of control and flexibility.
Let’s take a look at some of the main features of ClickFunnels.
1. ClickFunnels Page Builder
First off, let’s talk about one of the main features of ClickFunnels, its page builder.
The software has a pretty robust landing page builder, which happens to be one of its best features.
ClickFunnels has a well-organized library of high-converting funnel templates. Only the templates created by ClickFunnels are free for users.
One of the things I like about the page builder is that it allows you to save and edit your favorite templates. You can make basic changes to the template from within the editor.
The template editor is an advanced, yet easy-to-use drag-and-drop builder.
Before you use this editor, you must understand how it works.
The page structure includes three parts: sections, rows/columns, and elements.
You can have many sections within a single page. Each section consists of rows/ columns. Within these are elements that help your visitors interact with your sales page.
Here’s a diagram from the ClickFunnels site that explains the basic page structure:
When you use a template or create a sales page in the ClickFunnels editor, it will look something like this:
You can fill this skeleton sales copy and other elements to finally form a landing page like this:
Here’s a screenshot of how you will be able to manage the elements on your page (so you can get a feel of it):
One drawback of the page builder is the grid of rows and columns within each section. This restricts you if you want to build your marketing funnel pages from scratch.
The page builder also allows you to A/B Split test your pages.
You can do this by duplicating a page and making changes to the copy. The split test lets you choose the percentage of your traffic that gets to see each version of the page. You can then test them to see which page converts better.
The page builder is thus a simple, intuitive tool that allows you to build effective sales pages.
2. Simplicity And User-Friendliness
One of the main selling points of ClickFunnels is its simplicity.
The software helps busy business owners build high-converting sales funnels fast.
You need to have some experience in marketing to set up a successful funnel. But you can bridge the knowledge gap by learning some marketing basics before you set up a sales funnel.
There are tons of resources (including Russell Brunson’s books) that will help you get up to speed – so that’s not an issue.
“Then what’s the point of using a tool?” you might ask.
Here are some reasons why setting up a sales funnel through ClickFunnels is wiser:
- There is documentation online which will help you understand the tool better.
- Customer service can help you troubleshoot.
- ClickFunnels has a cohesive menu that helps you navigate through the creation process.
- It’s way simpler to set up a sales funnel through ClickFunnels than it is to code a funnel from scratch.
- The streamlined dashboard and user interface make it a breeze to use.
3. Pre-made Sales Funnels
Each pre-made funnel caters to a certain business – be it consultation, e-commerce, or B2B.
It is especially for those offering creative products, courses, or ebooks.
Here are some of the pre-made funnels that ClickFunnels offers:
They bring visitors into the sales funnel and convert them into customers with ease.
Each pre-made funnel is unique. You can set up VSL funnels, upsells, downsells, live demos, or tripwires. They take the guesswork out of your funnel creation process.
4. Host Online Courses With ClickFunnels’ Membership Funnels
ClickFunnels gives you all the tools you need to host your own online courses. You can do this by creating a membership funnel in ClickFunnels.
Membership funnels allow you to secure your online courses (or any other type of content) with membership accounts that are password-protected. That means only users who have signed up and paid for your online courses can view them securely through a membership account.
You can easily create these membership funnels in just a few clicks with the funnel templates in ClickFunnels.
To create a membership funnel, click on ‘Build Funnel’ either from the dashboard or the ClickFunnels drop-down menu:
Next, choose ‘Sell Your Product’ and select the type of product as ‘Membership’:
Once you have done these steps, you will need to name your membership funnel and click on ‘Build Funnel’.
You will then need to select page templates for your ‘Membership Access’ and ‘Membership Area’ pages:
Once you’ve set these pages up, you’re all set to create your first online course on ClickFunnels!
5. Launch a New Product With ClickFunnels’ Product Launch Funnel
One of Clickfunnels’ key features is its Product Launch Funnel. The Product Launch Funnel is one of the core funnels you get when you set up a Clickfunnels account. The funnel can be used by all types of online businesses to sell their products to potential customers.
The PLF Funnel is a 5-page funnel based on Jeff Walker’s PLF pages and comes free with a ClickFunnels account. All you need to do is customize these funnel templates to bring awareness to your product so that you can nurture your prospects by the time you launch your product.
The idea is to send cold traffic a series of extremely valuable videos that will help them solve a problem and bring them results. When your audience starts investing time into your videos and learning (and hopefully implementing) something valuable from your free videos, they will most probably invest money in your paid product to get even more results.
The Product Launch Funnel is highly customizable and is perfect for high-ticket products such as webinars, workshops, online courses, coaching, or books.
6. Build an Email List With ClickFunnels
ClickFunnels helps you generate leads and add them to your email list by integrating with most of the email marketing software available on the market.
An easy way to build your email list is by offering your prospective customers a valuable freebie in exchange for their email addresses. Instead of just setting up an ad online and hoping that it leads to email subscribers, you can set up a marketing campaign using ClickFunnels offering a free incentive to your email subscribers.
You can do this with the tons of funnel templates and the drag-and-drop editor that ClickFunnels offers users. You can then integrate this marketing campaign with your favorite email marketing tool so that you can easily nurture your email list and further grow it.
ClickFunnels has its own email autoresponder feature called Actionetics that allows you to:
- import your existing contacts
- create new tags for your email subscribers and add them as triggers in your Action Funnels