ConvertKit Review 2021: Is It The Best Email Marketing Tool in 2021?

by Tracy Jackson

ConvertKit review

Are you looking for an email marketing tool for your online business?

Do you need marketing automation software to build and manage your sales and marketing funnels?

In this ConvertKit review, we will talk about the features and benefits of ConvertKit for professional bloggers and business people.

We will review ConvertKit in terms of its landing page editor, email editor, pricing plans, and more so that you can decide whether ConvertKit is right for your business.

Let’s get started.

Disclaimer: If you buy something using the links in this article, I may receive a commission at no extra cost to you. Know that I only promote stuff that I use and trust for the sake of my readers and the reputation of this website.

What is ConvertKit?

Before we begin this ConvertKit review, let’s take a step back and see what ConvertKit is.

ConvertKit Review

ConvertKit is an email service provider that was created by Nathan Berry. With its long list of features and ease of use, ConvertKit has grown to be one of the largest and fastest-growing email marketing companies in the world.

Converkit’s main features include email marketing automation functionalities, email editor, landing page editor, and customizable sign-up forms to help users build their email lists.

What makes ConvertKit so popular is its simple user interface and affordable pricing plans. ConvertKit also has a free plan that will help you test out its basic features before you make a commitment to pay for the email marketing platform.

Getting Started With Email Marketing

Before you jump in and create a ConvertKit account for your email campaigns, there are some things you need to know about email marketing.

To create and send successful email marketing campaigns, you should first take a look at what your goals are.

Sure, in this ConvertKit review we will talk about how you can use ConvertKit to achieve your goals – but you need to figure out what those goals are in the first place.

Once you have these goals on paper, you can then clearly see what emails you need to send and to which of your email subscribers. Sending out highly targeted email campaigns will help you achieve your goals more efficiently.

The next step is to think of how you will build your email list. Ask yourself these questions –

Who are your ideal email subscribers?

What are their needs?

What solutions are you going to provide them?

Are you going to send them to a dedicated landing page to get more information?

What kind of email campaigns are you going to send them – newsletters or marketing offers?

This will help you create better email content and subject lines, and thus increase the success rate of your email campaigns.

It is important to set clear expectations for your email provider. Only then will you be able to use those email marketing tools (the landing page editor, email editor, and other marketing automation tools) to meet those expectations.

Is ConvertKit Right For Me?

So now, before you spend any more time reading this ConvertKit review, let us first find out whether ConvertKit is right for you and better than other email marketing solutions.

ConvertKit offers email marketing automation tools designed for content creators, website owners, and professional bloggers.

ConvertKit helps you create email campaigns and landing pages for your marketing needs. If you have digital products or online courses to sell, ConvertKit can help you create, launch and sell them with ease.

One of the drawbacks of using ConvertKit is that it has quite a steep learning curve. If you are a complete beginner without any marketing experience, ConvertKit’s interface can be a little intimidating. But once you get used to it, it’s fairly simple to use.

However, ConvertKit does have a Getting Started video series that helps you make use of all of its features.

ConvertKit Review: Features And Benefits

In this section, we will go through all the features of ConvertKit that make it stand out from its competitors.

1. Email Automations

Simple email automation features are what make ConvertKit a popular choice for email marketers.

You can set up email marketing campaigns using this feature so that your email sequences are sent to your email subscribers when they perform certain actions or when certain events take place.

ConvertKit offers unique workflows for your email campaigns to help you grow your business and increase sales and revenue.

ConvertKit’s automations help you create a customized path to send your subscribers well-timed, targeted content.

The visual email automation platform helps you create powerful, automated funnels and customize your subscriber’s paths based on their actions.

Email automations

You can set up automation rules so that your emails are sent to the right people at the right time.

ConvertKit automation

2. Opt-In Forms & Landing Pages

To build your email list, you will need to create landing pages and simple sign-up forms. ConvertKit gives you the tools and templates to do this effortlessly.

The landing page builder helps you build a simple landing page in minutes with professional landing page templates.

ConvertKit landing page templates

The landing page editor makes it possible to build beautiful landing pages without any knowledge of coding.

You can also design and place sign-up forms on your website to help you capture the email addresses of your readers.

With customizable designs, responsive templates, and GDPR (General Data Protection Regulation) compliance, your opt-in forms are sure to make a good first impression on your readers.

ConvertKit sign-up forms

You can choose between short or long forms, and popup or slide-in forms for your website.

ConvertKit’s sign-up forms look good across devices. You can even use the templates to customize the forms to match your branding.

3. Integrations

ConvertKit integrates with hundreds of third-party applications to give you added functionality. The best part is that if you don’t find the website platform you need, you can always integrate with Zapier and access hundreds of more integrations!

ConvertKit integrations

4. Sequences & Automation

You can set up email sequences for different segments of your audience and set triggers for them with the powerful automation feature. That means the sequence begins when a subscriber signs up or performs a particular action.

The visual automation builder helps you build successful ConvertKit sequences for welcome series for new subscribers or sequences for your marketing funnels.

5. Broadcasts

Broadcast emails can be sent to your whole list or just a particular segment of your list. You can easily set this up with ConvertKit.

ConvertKit broadcasts are called campaigns in the case of other email service providers. But essentially they are the same.

ConvertKit allows you to preview your broadcast email before you send it out so that you can see what it looks like and catch any errors before you hit send.

6. Tracking & Reporting

A good email marketing service allows you to track your statistics and check the performance of your email marketing campaigns.

ConvertKit does have a metrics feature that helps you collaborate with your sales and marketing teams and create better campaigns for your business.

However, ConvertKit falls behind in certain aspects of tracking and reporting and lacks more advanced features.

You can use ConvertKit to track email open rates, click rates, and subscribes/ unsubscribed. But you can’t track bounce rates with this tool.

ConvertKit allows you to track the performance of your forms and landing pages so you can check which ones are performing best.

7. Segmentation

ConvertKit allows you to study your subscriber list and manage subscribers with tags and segmentation features.

Once you tag your subscribers, you can group those tags together and create segments. You can then use these segments to send targeted email campaigns.

Subscriber management is made easy using this segmentation feature in ConvertKit. By tagging subscribers, you can see at a glance the interests of your subscribers.

You can use as many tags as you want for your subscribers. Managing subscribers using tags and segmentation ensures that you do not send irrelevant emails to your subscribers.

8. Email Templates

ConvertKit’s email editor offers email templates you can use to create emails quickly.

ConvertKit ensures that you are not left staring at a blank page with no idea how to start writing your email body or subject line.

ConvertKit offers three main templates which you can customize to use immediately or to create new templates of your own:

  • Text only
  • Classic
  • Modern

However, you will need to know a bit of HTML code if you want to create your own templates as ConvertKit does not have a visual editor or drag-and-drop email builder.

The pre-made templates are good enough for basic emails, and you can create professional-looking emails with these.

Growing An Email List With ConvertKit

Another great thing about this email marketing platform is that you can use it to build a highly engaged list of email subscribers.

There are many things you can do with ConvertKit to grow your email list:

1. Create an incentive

An incentive or freebie such as a lead magnet (eBook or video training), a content upgrade, a discount, or an email course to give your readers in exchange for their email address.

2. Use opt-in forms

Place opt-in forms strategically on your website to capture the attention of your readers. You can highlight your lead magnet here so your readers can easily sign up.

3. Create a dedicated landing page for your lead magnet

Send your organic visitors to a dedicated landing page that highlights the benefits of your lead magnet. Your readers should know what benefits they will receive when they sign up to your email list.

4. Engage your subscribers

Make sure your subscribers are not put off by poor-quality email content. Engage with them on a regular basis but don’t put them off by emailing too often!

5. Segment your email list

You can also segment subscribers and send them targeted email campaigns so that they only receive emails they are interested in. You must not let your email marketing efforts go in vain, so make sure you give your readers what they want from you!

Promoting Blog Posts With ConvertKit

If you have a blog, you may understand how difficult it is sometimes to get readers to come and read your blog posts.

So, you’ve written your blog post and published it! Now what?

There are many ways you can promote your blog posts so that more people can see them:

  • Create SEO-friendly content that helps you rank on search engines
  • Send out your latest blog posts to your email subscribers as a part of your email marketing campaigns
  • Promote some of your blog posts on your landing page
  • Be active in communities where your readers hang out
  • Add more shareable graphics to your blog posts such as infographics and cheat sheets
  • Have an opt-in form for people to sign up for your email newsletter

ConvertKit Pricing

ConvertKit offers a free plan as well as paid plans and this ConvertKit review would be incomplete without mentioning ConvertKit pricing plans.

In this section, we will look at the various plans that ConvertKit offers and the features that come with each plan.

ConvertKit pricing

Free Version

ConvertKit’s free plan is completely free for up to 1,000 subscribers.

With this plan, you get unlimited landing pages and forms, email broadcasts, email support, and the ability to sell digital products and subscriptions to your customers.

ConvertKit Creator

ConvertKit’s Creator plan starts at $29 per month for up to 1,000 subscribers if paid monthly, and $25 per month (with two months free) if paid annually.

The plan has a 14-day free trial so you can try out the features without entering your card details.

With ConvertKit Creator, you get all the features in the free plan along with free migration from another tool and marketing automation like automated funnels and sequences.

ConvertKit Creator Pro

ConvertKit’s Creator Pro plan offers more advanced features for your online business.

The plan starts at $59 per month for up to 1,000 subscribers if paid monthly, and $50 per month (with two months free) if paid annually.

ConvertKit Creator Pro also has a 14-day free trial period you can avail of before you pay for the plan.

ConvertKit Creator Pro offers all the best features of this email marketing software. You will get all the email marketing tool features that come with the ConvertKit Creator plan.

Advanced features include Facebook custom audiences, a newsletter referral system, subscriber scoring, and advanced reporting functionalities.

ConvertKit Email Marketing Tool – Pros/Cons

Let’s now look at the benefits and drawbacks of ConvertKit.

ConvertKit Pros

  • Ease of use – ConvertKit has an intuitive user interface with powerful visual automation features.
  • Designed for bloggers – Most of ConvertKit’s features are designed with professional bloggers in mind. This includes its seamless WordPress integration.
  • Email templates and personalization features – ConvertKit offers email templates to help you build your email campaigns faster and merge tags to personalize your emails.
  • Tag-based subscriber management – This helps you create super-targeted email marketing sequences that can improve your open rates and CTRs (click-through rates).
  • Only pay for unique subscribers – ConvertKit only charges you for the number of unique email subscribers in your subscriber base, and not for duplicates.
  • Advanced landing page builder – ConvertKit’s landing page editor has advanced features that help you build stunning and professional landing pages for your websites and sales funnels.
  • Customer support – ConvertKit support team is available 24*7*365 via live chat and email support.

ConvertKit Cons

  • Limited A/B testing – You can only A/B test the subject line for your campaigns with the email editor.
  • Lack of customization options for templates – You will need to create new templates with HTML code if you want more customization options.
  • Steep learning curve – You may take some time getting used to the platform if you are a beginner.

ConvertKit FAQs

Is ConvertKit Worth the Money?

Yes! ConvertKit is one of the popular email marketing tools and is worth every penny.

Although this is a ConvertKit review, I believe that this email marketing software has much to offer in terms of managing email campaigns and creating stunning landing pages for your sales and marketing funnels.

Do my subscribers have to opt-in again when I switch to ConvertKit?

No. ConvertKit will not send out unnecessary confirmation emails to your old subscribers when you switch over from another email marketing software.

You can, however, send confirmation or double opt-in emails to your new subscribers when they join your email list while you are with ConvertKit.

Will ConvertKit do the migration for me?

Yes, ConvertKit will do the migration for you for free if you move from your old email service provider to ConvertKit’s Creator or Creator Pro plans.

Can I import my existing subscribers into ConvertKit?

Yes, ConvertKit allows you to import existing subscribers from other email marketing platforms into your ConvertKit account.

Does the free trial come with all the features?

Yes! If you sign up for the 14-day free trial, you get to use all the advanced features to set up landing pages or sell digital products with sales funnels and automation!

What are other email marketing software alternatives?

This ConvertKit review will not be complete without taking a look at other email marketing tools that you can use in place of ConvertKit.

Getresponse

GetResponse

Getresponse has a simple drag-and-drop builder that you can use to build your emails. Getresponse offers you ready-made email templates that you can use to start writing your emails.

Getresponse also helps you organize and host webinars and set up conversion funnels – unlike ConvertKit.

Getresponse is also way cheaper than ConvertKit when it comes to pricing plans.

However, if you want better tagging and segmentation features to manage your subscriber list, then ConvertKit stands on top.

ConvertKit also has a simpler process of setting up and running sequences and automation. ConvertKit has a handy WordPress plugin that allows you to easily set up opt-in forms on your site.

Mailchimp

Mailchimp

Mailchimp and ConvertKit both have a similar target audience – content creators, bloggers, and entrepreneurs.

Mailchimp has an easy-to-use visual builder and is free for your first 2,000 subscribers and 12,000 emails. Mailchimp has detailed reporting features, unlike ConvertKit, which has only the basic reporting features.

ConvertKit, on the other hand, has better fonts and templates. You can set up email automation with ConvertKit and send out highly targeted emails with its segmentation features.

If you want just the bare basics for free, then Mailchimp is for you. But ConvertKit definitely has a better list of features and helps you tag subscribers and set up highly targeted campaigns, increasing your email marketing success.

AWeber

AWeber

AWeber is easy to use and has over 700 beautiful templates to help you design your emails.

It has a simple drag-and-drop editor, unlike ConvertKit. AWeber helps you integrate with hundreds of third-party applications.

However, AWeber lacks basic marketing automation. AWeber’s subscriber lists are a bit complicated. You need to pay for a subscriber twice if he or she is on more than one list.

Conclusion

Now that you know exactly what ConvertKit offers online creators in terms of email marketing automation and landing pages, you can make an informed choice about whether ConvertKit is right for you.

I hope this ConvertKit review has been helpful to you.

Do you use ConvertKit or are you planning on using it in the near future? Let me know in the comment section! 🙂

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