How To Grow With The Best Ecommerce Email Marketing Software
But with so many different eCommerce email marketing software programs on the market, how do you know which one is right for you?
Disclaimer: If you choose to buy something using the links in this article, I may receive a commission at no extra cost.
Ecommerce Email Marketing Software
1. Sendinblue
Some of the features that make Sendinblue an excellent choice for eCommerce businesses include:
– A wide range of templates to choose from
– The ability to create highly customized emails
– A wide range of integrations
– A user-friendly interface
– Excellent customer support
Key Features
-Sendinblue offers many features to help you grow your eCommerce business.
-Their software is easy to use and provides everything you need to create successful email marketing campaigns.
-With Sendinblue, you can segment your customers, create automated email sequences, and track your results with detailed reports.
-They also offer a free plan for small businesses, so you can try out their platform without risking any money.
Pros:
-Sendinblue is one of the most affordable email marketing platforms, with plans starting at just $25/month.
-The platform offers eCommerce businesses a wide range of features, including abandoned cart recovery, product recommendations, and automated emails.
-Sendinblue has a user-friendly interface that makes it easy to create beautiful email campaigns.
-The platform integrates with many eCommerce platforms, making adding signup forms and cultivating your list easy.
Cons:
-Sendinblue does not offer phone support, so you must rely on their online knowledge base or email support if you have any questions.
-The platform can be overwhelming for beginners, with all the available features and options.
-Sendinblue does not offer free plans or trial periods, so you must commit to a paid plan from the start.
Click here to check out Sendinblue!
2. ConstantContact
Key Features:
-ConstantContact allows you to send automated welcome emails to new subscribers.
-You can segment your email list into different groups to send targeted emails to each group.
-The software includes a drag-and-drop email builder that makes it easy to create beautiful emails.
-ConstantContact also offers a wide range of templates to find the perfect one for your business.
-You can A/B test your emails to see which version performs better.
-The software integrates with many popular eCommerce platforms, such as Shopify, Magento, and WooCommerce.
-ConstantContact offers excellent customer support so that you can get help when you need it.
With ConstantContact, you can quickly grow your eCommerce business with the best email marketing software.
Pros:
-ConstantContact is one of the most popular email marketing software platforms available.
-It’s easy to use and has many features that make it perfect for growing businesses.
Cons:
-ConstantContact can be expensive, particularly if you have an extensive list.
-It can be challenging to set up automated email campaigns, as the platform isn’t as intuitive as some of the other options on the market.
-ConstantContact doesn’t offer a free trial, so you must commit to a paid plan from the start.
Click here to check out ConstantContact!
3. Klaviyo
It is the best eCommerce email marketing software because it helps businesses grow in several ways:
- Klaviyo provides businesses with templates and tools to create beautiful emails that convert.
- Klaviyo offers various integrations so companies can use their existing data to power their email campaigns.
- Klaviyo provides detailed reports and insights, so businesses can track their progress and optimize their movements over time.
Key Features
-Klaviyo’s visual campaign builder makes creating and sending beautiful email campaigns that convert easily.
-With Klaviyo’s robust segmentation capabilities, you can target your emails to the right people at the right time.
-Klaviyo integrates with all the major eCommerce platforms so that you can use it immediately.
-Klaviyo’s reporting and analytics tools let you see how your email campaigns perform and make necessary adjustments to improve your results.
If you’re looking for the best eCommerce email marketing software, Klaviyo is an excellent option.
Pros:
-Klaviyo integrates with all the major eCommerce platforms, making it easy to get started with email marketing
-Klaviyo’s reporting and analytics are top-notch, so you can always see how your campaigns are performing
-Klaviyo offers a wide range of features, including abandon cart emails, product recommendations, and more
Cons:
-Klaviyo can be pricey for some businesses, depending on your email volume
-There is a bit of a learning curve to using Klaviyo, but their support team is always happy to help out
Click here to check out Klaviyo!
4. Omnisend
If you are looking for an email marketing platform to help you grow your eCommerce business, Omnisend is the right choice.
Key Features:
-Omnisend is easy to use. You can create beautiful emails with ease using their drag-and-drop email builder.
-There are many templates and pre-built campaigns to get started quickly and easily.
-Omnisend is incredibly powerful. It comes with all the essential features to grow your eCommerce business with email marketing, including automation, segmentation, A/B testing, abandoned cart recovery, and more.
-Omnisend integrates with all the major eCommerce platforms (Shopify, Magento, WooCommerce, etc.), so you can use it no matter your platform.
-Their support team is always available to answer any questions.
If you’re looking for the best eCommerce email marketing software to help grow your business, Omnisend is a clear choice.
Pros:
– Omnisend integrates with all major eCommerce platforms, making it easy to use no matter your platform.
– Omnisend offers various customizable templates to create emails that match your brand’s style.
– You can segment your contacts list in Omnisend to send targeted emails to different groups of customers.
– Omnisend offers a free plan for small businesses, so you can try it before committing to a paid plan.
Cons:
– Omnisend doesn’t offer phone support, so you’ll have to rely on email or chat support if you need help.
– The Omnisend interface can be a bit overwhelming initially, with all the different options and settings.
– Omnisend’s free plan has limitations, such as only allowing you to send up to 15,000 emails monthly.
Click here to check out Omnisend!
5. MailChimp
It would help if you kept a few things in mind when using MailChimp for your eCommerce business:
- Make sure you’re using a suitable template. There are a lot of great email templates out there, but not all are suitable for eCommerce businesses.
- Make sure your subject lines are clear and concise.
- Use images and videos to break up your text and make your emails more visually appealing.
Key Features
– Customizable templates: You can choose from various pre-designed email templates or create your custom template to match your brand identity.
– Automate your email marketing campaigns to save time and engage your customers.
– Segmentation: Segment your customer list by interests, demographics, or purchase history to create targeted email campaigns.
– Reporting: MailChimp’s reporting tools give insights into your email campaign performance and adjust your strategies accordingly.
Pros:
-Allows you to send automated emails based on customer behavior (abandoned cart, product purchase, etc.)
-Tracks ROI for each email campaign
-Integrates with most major eCommerce platforms
Cons:
-More expensive than some other options
– The interface can be challenging to use for those without much technical experience
-Can be difficult to segment lists effectively
However, it can be more expensive than other options, and the interface can be challenging for those without much technical experience.
Click here to check out Mailchimp!
6. ActiveCampaign
Key Features
-A/B testing to improve open rates and click-through rates
-Automation to save time on manual tasks like email sending
-Segmentation to target specific groups of customers with relevant emails
-Reporting and analytics to track the performance of your email campaigns
-Integrations with popular eCommerce platforms like Shopify, BigCommerce, and WooCommerce
-A wide range of templates to choose from to create beautiful emails
-Flexible pricing plans that scale with your business growth
-Excellent customer support to answer any questions you may have about using the software
Pros:
-Can segment customers based on purchase history, which is critical for targeted marketing
-A/B testing capabilities let you optimize your campaigns for maximum engagement
-Automation features save time and allow you to focus on other aspects of your business
Cons:
-The interface can be a bit overwhelming for beginners
-More expensive than some of the other options on the market
ActiveCampaign is a great option for eCommerce businesses looking to take their email marketing to the next level.
Click here to check out ActiveCampaign!
7. GetResponse
GetResponse offers many features enabling companies to create beautiful emails, automate email marketing, and track results.
Key Features:
-A/B testing to help you split-test your email content and find what works best for your audience
-A wide range of customizable templates to fit any brand
-An easy-to-use editor that lets you create beautiful, responsive emails without any HTML knowledge
-Advanced segmentation to let you target specific groups of subscribers
-Integrations with all the major eCommerce platforms like Shopify, BigCommerce, and WooCommerce
-Abandoned cart emails to recover lost sales
Pros:
-GetResponse offers a free trial, so you can try it before you buy
-GetResponse is one of the most popular email marketing software platforms, with over 350,000 customers in 182 countries
-GetResponse integrates with major eCommerce platforms such as Shopify, BigCommerce, and WooCommerce
-GetResponse offers 24/seven live customer support
Cons:
-GetResponse does not have a built-in email editor, so you’ll need to use another software platform or HTML to create your emails
-GetResponse does not offer phone support, only live chat and email support
-GetResponse is a bit more expensive than some of the other email marketing software platforms
Click here to check out GetResponse!
What is Ecommerce Email Marketing Software?
Why is Email Marketing Important?
Email marketing is also an effective way to stay in touch with your customers and build relationships.
How to Select the Best Email Marketing Service for Ecommerce
User Interface (UI):
A good UI will make your life much easier and save you time in the long run.
Customer Support:
A good customer support team will be able to help you with any problems and ensure you are using the software correctly.
Pricing:
However, it is essential to remember that you get what you pay for, so don’t be afraid to invest in a good email marketing service.
Integrations:
But, again, this will save you time and hassle in the long run.
Features:
Finding a service that offers the parts you need that are important to your eCommerce store is essential.
Marketing Automation:
One of the essential features to look for is automation.
Analytics:
This valuable tool can help you improve your email marketing strategy by analyzing customer data.
Email builder:
A good email builder will be easy to use and allow you to create beautiful, responsive emails.
Templates:
This template is a great way to save time and ensure your emails are consistent with your branding.
Audience segmentation:
Personalization:
This customization is a great way to ensure your emails stand out from other eCommerce stores.
Automation and analytics are also crucial for any business that wants to succeed with email marketing.
The Benefits Of Email Marketing For Ecommerce Businesses
You can also track your results to know how many people opened your email and clicked on the links.
Ecommerce Email Marketing Software – FAQs
Q1. How Do I Choose An Email Marketing Software For Ecommerce?
– The ability to segment your list
– The ability to track your results
– The ability to save time and money
Q2. How Can Email Marketing Increase Sales?
A few key things to keep in mind when using email marketing to increase sales:
- Ensure you segment your list to send relevant emails to the right people.
- Craft compelling email copy that speaks to your audience and drives them to take action.
- Track your results to optimize your email marketing campaigns continuously.
Q3. Which Type Of Email Is Useful For E-commerce?
Welcome emails:
A welcome email should:
-Be sent as soon as someone subscribes to your list
-Include a personalized message
-Set expectations for future emails
-Thank the subscriber for signing up
Product emails:
When sending a product email, be sure to:
-Include images of the products you’re promoting
-Link directly to the product page
-Include a call to action
Announcement emails:
When sending an announcement email, be sure to:
-Include images of the products you’re promoting
-Link directly to the product page
-Include a call to action
Newsletters:
When sending a newsletter, be sure to:
-Include images of the products you’re promoting
-Link directly to the product page
-Include a call to action
Thank you emails:
Conclusion
Several excellent email marketing tools are available, so choose the one that best suits your needs.
So if you desire to grow your business with email marketing, Sendinblue is the way.
