Are brand deals worth pursuing, or are YouTube Ads enough as your primary monetization strategy?
If you’ve landed on this article, you know that getting sponsorships from brands is one of the best ways to make money from your YouTube channel. But how much do sponsors pay YouTubers?
I’m interested in learning about various monetization techniques, and I’ve been doing quite some research on this. Here’s the answer:
$10 – $50 per 1,000 views – that’s how much YouTubers make from sponsored content on average.
In today’s post, we’ll talk about the different types of sponsored content you can create as a YouTuber, how you can attract brands and get yourself some sweet sponsorship deals, and we’ll go into detail about how much sponsors are willing to pay YouTubers.
Let’s dive in!
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Who Gets Sponsorships On YouTube?
Now that we have an answer to the question ‘how much do sponsors pay YouTubers?’ you must be wondering who these YouTubers are.
Can just any YouTube content creator land a brand deal?
Or do you need to have a certain number of YouTube subscribers before you start getting YouTube sponsorships?
Do you need to belong to a certain niche to get a brand deal?
The answer is that YouTubers of any niche and size can get YouTube sponsorships or brand deals.
However, you need to create good quality content before brands trust you enough to work with you. Sponsor companies will check your YouTube channel to see whether you have a well-defined target audience and your content fits their brand messaging.
Brands will also try to gauge whether they will be able to get a high return on investment.
It doesn’t matter whether you have a small channel or a big one. If you consistently produce high-quality content for a specific target audience, it will be easy for you to land a sponsorship deal.
How Much Can You Earn With YouTube Sponsorships?
According to my extensive research, the short answer is that sponsors pay anywhere between $10-$50 per 1,000 views for sponsored YouTube content on average.
The longer answer to “how much do sponsors pay YouTubers?” depends on the sponsor, the YouTube channel, and the type of sponsored content that is being created.
The highest-paid YouTubers probably have a large subscriber count and can afford to charge thousands of dollars for a single sponsored video. For example, Ryan’s World has a net worth estimated to be more than $32 million! The YouTube channel makes money from ad revenue, sponsored videos, and toy reviews.
How YouTube Creators Charge Brands For Sponsored Videos
Okay, you have a rough idea of how much do sponsors pay YouTubers? But how do you set your sponsored content rates when you approach these brands?
How do you determine your value as a content creator and make more money through sponsored videos?
Successful YouTubers have a way of estimating how much their videos are worth to brands. So whether you decide to create a long or short video, here’s how you can set your sponsored content rates:
- Check the median views of your videos not older than three months. Average views may paint a skewed picture of the actual value of your content, so calculate your median views.
- Use an affiliate link tracking software to find the CTR (Click-Through-Rates) of the links in your videos if you are looking for a new affiliate sponsorship.
When you measure your median views and CTR, you can present an estimate of the value of your sponsored videos to the brand.
YouTube content creators usually state a couple of hundred dollars more than this estimate so that even if sponsors negotiate a lower rate, it would be profitable to work with them.
Don’t worry that you are charging too much. Remember that sponsored videos by even small content creators are worth more than the estimated value because of the trust they have built up with their entire fanbase.
Why Do Brands Pay So Much For Sponsored Content?
Okay, we now know that brands can pay between $10 and $50 per 1,000 views for sponsored videos. That’s almost ten times more than a YouTuber makes from YouTube ads!
But why do sponsors pay so much?
More than the number of subscribers on your channel or the estimated number of views you can get for each of your videos, sponsors pay for the sheer value you bring to the table as an influencer.
Your fanbase trusts you and the products you recommend on your channel. A sponsored video, therefore, could get brands a much higher conversion rate than any other form of marketing.
A customer may ignore ads surrounding a blog post or webpage, but YouTube influencers have a significantly higher conversion rate than ads.
This is why brands work with influencers instead of just buying ads on any other platform.
How To Find YouTube Sponsors
Here are some steps that will help you increase your chances of scoring a sponsorship opportunity with your favorite brand:
Have a clear niche.
Define your niche and make sure that it is evident in your YouTube channel description and in the content you create. That way, when someone lands on your channel, they know whether you would fit their brand messaging or not before they contact you for sponsorships.
Reach out to the brands you want to work with.
Don’t wait for brands to reach out to you. Research and find out what brands you would like to work with. Once you’ve made your list, start reaching out to them to see if they would be open to a sponsored video.
And don’t just reach out to the big brands in your niche, especially when you’re just starting out. Remember that small brands and local businesses will appreciate you reaching out to them for sponsorships, and that way you’ll have more success landing brand deals.
Focus on growing your YouTube channel.
If at first, you don’t succeed in getting many sponsorships, don’t lose hope. Concentrate on growing your channel by creating quality videos for your target audience.
Once you have a big enough audience, brands in your industry are bound to start noticing your channel. This will lead to brands approaching you to do sponsorship videos for them.
With patience and consistency, you can build your YouTube channel and make a name for yourself.
Use influencer marketing services.
There are now many influencer marketing companies that offer to match influencers with sponsors.
BrandConnect (formerly known as FameBit) connects YouTubers with brands for sponsorship videos. If you meet the eligibility requirements, you can sign up to BrandConnect. You will receive an email when there’s a suitable sponsorship opportunity for you.
YouTube Multi-Channel Network (MCN) – Is it legit?
Now, I’ve heard a lot about multi-channel networks so I decided to dig a little deeper to find out what they really are and whether they are the right choice for many YouTubers. Turns out, they’re not the best option out there.
A multi-channel network is an organization that partners with content creators on video-sharing platforms like YouTube to offer them services like monetization, target audience development, funding, cross-promotion, brand sponsorships, and other such marketing services.
In exchange for their services, they ask for a contractual agreement to receive a percentage of the advertising revenue that the content creator generates.
Most often, these services are not worth a huge cut of your ad revenue because YouTueb offers creators on its platform all this and more – for free. That’s because YouTube wants people to succeed and keep using their platform.
YouTube Partner Program – What Is It And Why Do Creators Join?
The YouTube Partner Program allows YouTubers to earn money from ad revenue on YouTube. Most content creators use ads as their primary income stream before they start looking for sponsorships.
You can apply to join the YouTube Partner Program to start earning money from YouTube. You need to meet the eligibility criteria and cross the subscribers and watch time thresholds before you can apply to join YPP.
You will also need to have an AdSense account to start making money from ads on your YouTube videos.
How To Pitch Your YouTube Channel To Sponsors
A simple way to pitch your YouTube channel to brands is to provide them with all the information they need about your channel and your reach.
This includes a link to your YouTube channel, your target audience and demographics (and why they would be a perfect fit for the brand), the average number of views from your videos, the number of subscribers to your channel, average watch time for your videos, and a list of topics you would like the brand to choose from to sponsor a video.
Once you have all this information, you can choose to present it in the form of a document or an infographic so that it is easily understandable.
If the brand thinks you may be a good fit, they’ll reach out to you either quoting a price or asking you for your rates. You can then send them your estimated rate and take it from there.
What Are The Types Of Sponsored Content?
There are two main types of sponsored content that YouTube channels are usually paid to create:
Fully Integrated Videos
Fully integrated videos are videos that look more like brand commercials instead of your regular content.
YouTubers charge brands a good sum (think hundreds or even thousands of dollars!) for fully integrated videos where they integrate the brand’s products, services, or messaging naturally into the video.
Here’s an example from Evelina for Keds:
Sponsored mentions, on the other hand, are a type of YouTube sponsorship where the YouTuber just mentions that the video was sponsored by a certain brand and the rest of the content is just their regular style of video.
Sponsored mentions usually garner YouTube earnings of about $20 -$30 per 1,000 views. An easy way to charge for sponsored content is to estimate the total number of views of the pending video. You can then charge brands $20-$30 per thousand views.
Here’s an example of a sponsored mention from iJustine for PlayStation:
Can Small Channels Get YouTube Sponsorships or Brand Deals?
Yes, of course!
Don’t underestimate the power of quality content. If you have a small YouTube channel with high-quality content, you can reach out to small companies or local brands to see if they would like to partner with you by offering you a sponsorship deal.
Don’t compare yourself with big channels that work with the big names in the industry. there are multiple ways you can score a brand deal even with a small subscriber base.
For example, if you have a YouTube channel that deals with food, you can create videos on kitchen product reviews, packaged food reviews, kitchen hacks, product unwrapping videos, and restaurant reviews.
Focus on niching down and providing your target audience with quality content. Then, when the brand that you approach sees your content, they will be able to gauge the potential of your channel and make a deal with you.
So, how much do sponsors pay YouTubers?
On average, brands pay YouTubers $10-$50 per 1,000 views. The most common types of sponsored content that YouTubers create are fully integrated videos, and sponsored mentions. You can calculate your median views and average click-through rate to give brands an estimated rate for a sponsored video.
Define your niche, reach out to brands that you are interested in working with, and focus on growing your YouTube channel. If you consistently create high-quality content, brands will likely reach out to you for sponsorship deals.
Remember that you don’t need a huge subscriber base before you can start approaching brands for sponsorships. If you have a smaller channel, you can still reach out to small companies and local brands that would love to work with you.
What are some ways you have landed your dream sponsorship deals? Let us know in the comments! 🙂