Are brand deals worth pursuing, or are YouTube Ads enough as your primary monetization strategy?
If you’ve landed on this article, you know that getting sponsorships from brands is one of the best ways to make money from your YouTube channel. But how much do sponsors pay YouTubers?
I’m interested in learning about various monetization techniques, and I’ve been doing quite some research on this. Here’s the answer:
$10 – $50 per 1,000 views – that’s how much YouTubers make from sponsored content on average.
In today’s post, we’ll talk about the different types of sponsored content you can create as a YouTuber, how you can attract brands and get yourself some sweet sponsorship deals, what the best youtube sponsorship sites are. We’ll detail how much sponsors are willing to pay YouTubers.
So if you have questions like:
“How much does manscaped pay YouTubers?” (or any other brand for that matter for YT sponsorship)
“How YouTube sponsorship works?”
“What do podcast sponsors pay? Do YouTube sponsors pay as well as podcasters?”
You’re in the right place. Let’s dive in!
Disclaimer: If you buy something using the links in this article, I may receive a commission at no extra cost to you. Know that I only promote stuff that I use and trust for the sake of my readers and the reputation of this site.
Who Gets Sponsorships On YouTube?
Now that we have an answer to the question ‘how much do sponsors pay YouTubers?’ you must be wondering who these YouTubers are.
Can just any YouTube content creator land a brand deal? How much do advertisers pay YouTubers?
Aren’t ad networks for publishers and bloggers enough to make money on YouTube?
Or do you need to have a certain number of YouTube subscribers before you start getting YouTube sponsorships?
Do you need to belong to a certain niche to get a brand deal for a YouTube video?
The answer is that YouTubers of any niche and size can get YouTube sponsorships or brand deals.
However, you need to create good quality content for your channel pages before brands trust you enough to work with you. Sponsor companies will check your YouTube channel to see whether you have a well-defined target audience and whether your content fits their brand messaging.
Brands will also try to gauge whether they will be able to get a high return on investment.
Are you wondering how much does Surfshark pay YouTubers?
It doesn’t matter whether you have a small channel or a big one. If you consistently produce high-quality content for a specific target audience, and invest in YouTube SEO, it will be easy for you to land a sponsorship deal.
How Much Can You Earn With YouTube Sponsorships?
According to my extensive research, the short answer is that sponsors pay anywhere between $10-$50 per 1,000 views for sponsored YouTube content on average.
The longer answer to “how much do sponsors pay YouTubers?” depends on the sponsor, the YouTube channel, the YouTube channel niche, and the type of sponsored content that is being created.
The highest-paid YouTubers probably have a large subscriber count and can afford to charge thousands of dollars for a single sponsored video. For example, Ryan’s World has a net worth estimated to be more than $32 million! The YouTube channel makes money from ad revenue, sponsored videos, and toy reviews.
How YouTube Creators Charge Brands For Sponsored Videos
Okay, you have a rough idea of how much do sponsors pay YouTubers? But how do you set your sponsored content rates when you approach these brands?
How do you determine your value as a content creator and make more money through sponsored videos?
Successful YouTubers have a way of estimating how much their videos are worth to brands. So whether you decide to create a long or short video, here’s how you can set your sponsored content rates:
- Check the median views of your videos not older than three months. Average views may paint a skewed picture of the actual value of your content, so calculate your median views.
- Use an affiliate link tracking software to find the CTR (Click-Through-Rates) of the links in your videos if you are looking for a new affiliate sponsorship.
When you measure your median views and CTR, you can present an estimate of the value of your sponsored videos to the brand.
YouTube content creators usually state a couple of hundred dollars more than this estimate so that even if sponsors negotiate a lower rate, it would be profitable to work with them.
Don’t worry that you are charging too much. Remember that sponsored videos by even small content creators are worth more than the estimated value because of the trust they have built up with their entire fanbase.
Why Do Brands Pay So Much For Sponsored Content?
Okay, we now know that brands can pay between $10 and $50 per 1,000 views for sponsored videos. That’s almost ten times more than a YouTuber makes from YouTube ads!
But why do sponsors pay so much?
Your fanbase trusts you and the products you recommend on your channel. A sponsored video, therefore, could get brands a much higher conversion rate than any other form of marketing.
A customer may ignore ads surrounding a blog post or webpage, but YouTube influencers have a significantly higher conversion rate than ads.
This is why brands work with influencers instead of just buying ads on any other platform.
Strategies to get sponsorships for your YouTube videos.
-Find a niche that is popular with sponsors.
-Grow your channel to have a large following.
-Engage with your viewers and create a strong community.
-Create high-quality content that is interesting and engaging.
-Invest in YouTube SEO in your YouTube video descriptions.
-Reach out to potential sponsors and pitch your channel.
-Negotiate sponsorship deals that are beneficial for both parties.
-Follow through with your commitments and deliver on your promises.
-Maintain a professional relationship with your sponsors.
How To Find YouTube Sponsors
Here are some steps that will help you increase your chances of scoring a sponsorship opportunity with your favorite brand:
Have a clear niche.
Define your niche and make sure that it is evident in your YouTube channel description and in the content you create. That way, when someone lands on your channel, they know whether you would fit their brand messaging or not before they contact you for sponsorships.
Reach out to the brands you want to work with.
Don’t wait for brands to reach out to you. Research and find out what brands you would like to work with. Once you’ve made your list, start reaching out to them to see if they would be open to a sponsored video.
And don’t just reach out to the big brands in your niche, especially when you’re just starting out. Remember that small brands and local businesses will appreciate you reaching out to them for sponsorships, and that way you’ll have more success landing brand deals.
Focus on growing your YouTube channel.
If at first, you don’t succeed in getting many sponsorships, don’t lose hope. Concentrate on growing your channel by creating quality videos for your target audience.
Once you have a big enough audience, brands in your industry are bound to start noticing your channel. This will lead to brands approaching you to do sponsorship videos for them.
With patience and consistency, you can build your YouTube channel and make a name for yourself.
Use influencer marketing services.
There are now many influencer marketing companies that offer to match influencers with sponsors.
BrandConnect (formerly known as FameBit) connects YouTubers with brands for sponsorship videos. If you meet the eligibility requirements, you can sign up to BrandConnect. You will receive an email when there’s a suitable sponsorship opportunity for you.
YouTube Multi-Channel Network (MCN) – Is it legit?
Now, I’ve heard a lot about multi-channel networks so I decided to dig a little deeper to find out what they really are and whether they are the right choice for many YouTubers. Turns out, they’re not the best option out there.
A multi-channel network is an organization that partners with content creators on video-sharing platforms like YouTube to offer them services like monetization, target audience development, funding, cross-promotion, brand sponsorships, and other such marketing services.
In exchange for their services, they ask for a contractual agreement to receive a percentage of the advertising revenue that the content creator generates.
Most often, these services are not worth a huge cut of your ad revenue because YouTueb offers creators on its platform all this and more – for free. That’s because YouTube wants people to succeed and keep using their platform.
YouTube Partner Program – What Is It And Why Do Creators Join?
The YouTube Partner Program allows YouTubers to earn money from ad revenue on YouTube. Most content creators use ads as their primary income stream before they start looking for sponsorships.
You can apply to join the YouTube Partner Program to start earning money from YouTube. You need to meet the eligibility criteria and cross the subscribers and watch time thresholds before you can apply to join YPP.
You will also need to have an AdSense account to start making money from ads on your YouTube videos.
How To Pitch Your YouTube Channel To Sponsors
A simple way to pitch your YouTube channel to brands is to provide them with all the information they need about your channel and your reach.
This includes a link to your YouTube channel, your target audience and demographics (and why they would be a perfect fit for the brand), the average number of views from your videos, the number of subscribers to your channel, average watch time for your videos, and a list of topics you would like the brand to choose from to sponsor a video.
Once you have all this information, you can choose to present it in the form of a document or an infographic so that it is easily understandable.
If the brand thinks you may be a good fit, they’ll reach out to you either quoting a price or asking you for your rates. You can then send them your estimated rate and take it from there.
What Are The Types Of Sponsored Content?
There are two main types of sponsored content that YouTube channels are usually paid to create:
Fully Integrated Videos
Fully integrated videos are videos that look more like brand commercials instead of your regular content.
YouTubers charge brands a good sum (think hundreds or even thousands of dollars!) for fully integrated videos where they integrate the brand’s products, services, or messaging naturally into the video.
Here’s an example from Evelina for Keds:
Sponsored mentions, on the other hand, are a type of YouTube sponsorship where the YouTuber just mentions that the video was sponsored by a certain brand and the rest of the content is just their regular style of video.
Sponsored mentions usually garner YouTube earnings of about $20 -$30 per 1,000 views. An easy way to charge for sponsored content is to estimate the total number of views of the pending video. You can then charge brands $20-$30 per thousand views.
Here’s an example of a sponsored mention from iJustine for PlayStation:
What Are The Factors For Sponsors to Consider While Paying YouTubers?
There are a few factors that sponsors take into consideration while paying YouTubers for advertisements. These include the YouTuber’s:
How often do viewers interact with the YouTuber’s videos (liking, commenting, sharing, etc.)
The age, gender, location, and interests of the YouTuber’s viewers
How many people have watched the YouTuber’s videos
How many people have subscribed to the YouTuber’s channel
Social Media Followers:
The amount that sponsors pay YouTubers also depends on the type of advertisement. For example, a 30-second video commercial on social media platforms would typically cost more than a simple banner ad.
Ultimately, it is up to the sponsor to decide how much they are willing to pay a YouTuber for an advertisement.
Average Video Watch Time:
Average Watch Time is one of the many factors that potential sponsors must consider while paying YouTubers. Why? Because the watch time will give you an idea of how long people watch the videos produced by the YouTuber. The longer someone watches a video, the more engaged they are with the content. And as we all know, engagement is critical when it comes to marketing.
Type of Influencer Content:
As a sponsor, it is essential to consider the influencer content created as part of your sponsorship agreement. There are a few different types of influencer content, and each can be beneficial.
Product placement is when an influencer uses your product in their video or mentions your product in their video. This aspect is a great way to get your product in front of a large audience and can increase brand awareness.
Product reviews are when an influencer gives their honest opinion about your product. This content can be precious to potential customers, as it helps them make an informed decision about whether or not to purchase your product.
Tutorials are when an influencer shows their audience how to use your product. This type of content can be extremely helpful in increasing sales, as it helps potential customers see the value in your product.
Interviews are when an influencer interviews someone from your company about your product. This content can be very informative and helps potential customers learn more about your product.
As you can see, there are a variety of different types of influencer content that can be beneficial to your brand. When selecting an influencer to work with, consider the kind of content they are best at creating. This research will help you get the most out of your sponsorship agreement.
How Much Do Sponsors Pay Youtubers in 2022?
This is a question that many aspiring YouTubers ask themselves. The answer, unfortunately, is not as simple as one might hope. While there are some general ranges that sponsorships can fall into, the actual amount that a YouTuber will receive from a sponsor can vary greatly depending on a number of factors.
Some of the biggest factors that will affect how much a YouTuber can expect to receive from a sponsor are their channel size, engagement levels, and niche.
Generally speaking, the bigger the channel and the more engaged its audience is, the more a YouTuber can expect to receive from a sponsor. This is because sponsors are looking for channels that will give them the most bang for their buck.
When Do YouTubers Start Getting Sponsorships?
It’s no secret that Sponsorships are a big deal for YouTubers. They’re often seen as one of the key ways to monetize your channel and make a living from your content. But what exactly is a Sponsorship, and when do YouTubers start getting them?
A Sponsorship is basically an agreement between a YouTuber and a brand or company, in which the brand pays the YouTuber to promote their product or service. This can involve anything from simply mentioning the brand in a video, to wearing their clothes or using their products, to making dedicated Sponsored videos.
There’s no set time or number of subscribers you need before you can start getting Sponsorships. It’s more about proving that you have an engaged audience who is likely to be interested in the products or services that a particular brand has to offer.
Can Small Channels Get YouTube Sponsorships or Brand Deals?
Yes, of course!
Don’t underestimate the power of quality content. If you have a small YouTube channel with high-quality content, you can reach out to small companies or local brands to see if they would like to partner with you by offering you a sponsorship deal.
Don’t compare yourself with big channels that work with the big names in the industry. there are multiple ways you can score a brand deal even with a small subscriber base.
For example, if you have a YouTube channel that deals with food, you can create videos on kitchen product reviews, packaged food reviews, kitchen hacks, product unwrapping videos, and restaurant reviews.
Focus on niching down and providing your target audience with quality content. Then, when the brand that you approach sees your content, they will be able to gauge the potential of your channel and make a deal with you.
How Can You Find Good YouTubers?
There are a few factors that sponsors should consider while looking for good YouTubers to sponsor. The most important factor is engagement. A good YouTuber should have high engagement rates, meaning their viewers watch and comment on their videos. Another critical factor is the quality of the content. Sponsors should look for YouTubers who produce high-quality, original content relevant to their brand. Finally, sponsors should consider the YouTuber’s audience demographics when choosing which YouTubers to sponsor. They should ensure that the YouTuber’s audience is a good match for their target market.
What Things Should You Consider While Determining How Much To Pay YouTubers?
1. The number of subscribers the YouTuber has.
2. The average number of views per video.
3. The level of engagement with their audience (comments, likes, shares, etc.)
4. The quality of their content.
5. Their niche/topic.
6. Their location.
7. Their demographic (age, gender, etc.)
8. Whether they have a personal brand or not.
9. If they’re willing to promote your product/service in multiple videos or just one.
10. How much work you’re willing to put into the partnership (on both sides).
What Are The Different Ways Sponsors Can Promote Their Brands Through YouTubers?
There are a few different ways that sponsors can promote their brands through YouTubers.
One way is by-product placement, when the sponsor’s products or services
get featured in the video content. This promotion could be as simple as a YouTuber using the sponsor’s products in a tutorial video or mentioning the sponsor’s brand in a vlog.
Another way sponsors can promote their brands through YouTubers is by paying for banner ads or video pre-rolls, which are brief advertisements that play before a video starts. Banner ads and video pre-rolls can effectively reach viewers who might not otherwise see the sponsor’s products or brands.
Finally, sponsors can collaborate with YouTubers on co-branded content, which features both the sponsor’s and the YouTuber’s brands. Co-branded content can be a great way to reach out to the YouTuber’s audience and promote the sponsor’s products or services more organically.
So, how much do sponsors pay YouTubers?
On average, brands pay YouTubers $10-$50 per 1,000 views. The most common types of sponsored content that YouTubers create are fully integrated videos, and sponsored mentions. You can calculate your median views and average click-through rate to give brands an estimated rate for a sponsored video.
Define your niche, reach out to brands that you are interested in working with, and focus on growing your YouTube channel. If you consistently create high-quality content, brands will likely reach out to you for sponsorship deals.
Remember that you don’t need a huge subscriber base before you can start approaching brands for sponsorships. If you have a smaller channel, you can still reach out to small companies and local brands that would love to work with you.
What are some ways you have landed your dream sponsorship deals? Let us know in the comments!