TikTok began as a fun social media platform for kids and young adults. Today, it has more than 689 million users worldwide, making it one of the most popular social media platforms around.
There are many ways content creators can make money on TikTok, from creating sponsored content to managing influencer marketing campaigns for other TikTok creators.
If you have a TikTok account and enjoy making TikTok videos, here are some ways you can turn TikTok into a source of decent income.
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1. Become a TikTok influencer
One of the most lucrative ways to make money on TikTok is to become a TikTok influencer.
Becoming a TikTok influencer is similar to becoming an influencer on other platforms like Instagram or YouTube. Although it is fairly simple to get started, only a handful of TikTok creators actually make millions through the platform.
Although it may not be possible for every TikTok influencer to cash in millions through the platform, there’s no denying that TikTok videos are a way of making money.
Here’s a secret – most brands prefer to work with micro-influencers (influencers with a few hundred to 20,000 followers) with an engaged audience. This is because the top TikTok influencers are very expensive to work with.
So if you’re wondering if you can make it as a TikTok influencer, rest assured that your efforts are likely to pay off.
Here’s how you can become a TikTok influencer:
1. Pick a niche that you love and have some expertise in.
Defining your niche audience will help you create amazing content for a targetted audience, allowing you to later reach out to brands and companies in your niche to sponsor your videos.
2. Set up a pro account on TikTok.
TikTok allows you to set up a Creators Pro account that is specially designed for creators and influencers.
3. Create your TikTok profile.
Focus on your bio when you create your TikTok profile. Make sure people understand who you are and what you do just by looking at your profile. Pick a good profile photo for your profile.
TikTok also lets you create a short video that you can use in place of your profile photo.
Mention that you are open to sponsorships and collaborations with brands in your niche so that people can contact you if they are interested to work with you.
4. Create consistent, relevant, and original content for your target audience.
Before you start creating your TikTok videos, make sure that you understand your audience and what they like. Create original content that sets you apart from other TikTok influencers.
Create a content schedule so that you can plan what you want to post in advance, and post regularly on the platform.
5. Engage with your audience.
It is important that you interact with your followers and build a connection with them if you want to grow your audience.
Brands are most interested in your engagement metrics (the number of likes and comments on your profile) so that they can gauge whether it would be worth sponsoring content on your profile.
2. Grow TikTok accounts and sell them
Another way you can make money on TikTok is by growing a TikTok account and then selling it.
Although social media platforms are a powerful marketing tool, not every business has the time and resources to start a TikTok account. Big brands usually look for TikTok accounts with a large engaged audience in their niche so that they can buy the account and use it to sell their products.
If you are a TikTok user, all you need to do is focus on a niche audience and create relevant content consistently to grow your following to a few thousand (or even more if you can!).
Once your audience has grown to a big enough number and you are looking to sell your account, you can reach out to these brands or post your profile on a third-party site like FameSwap.
Here is a screenshot of TikTok accounts that are currently on sale on FameSwap:
Brands look for users willing to sell TikTok profiles in their niche because they have a ready-made audience to sell their products to.
This is one of the best ways to earn money with your TikTok videos.
3. Earn virtual gifts from your TikTok LiveStreams
A third way that TikTok influencers are making money these days with their TikTok channel is by collecting donations from their viewers during live streams. TikTok livestreams are like livestreams on Twitch.
You cannot collect money directly from your viewers. Instead, TikTok allows content creators to collect coins and gifts from their viewers when they have live streams.
It is easy for anyone to purchase coins and gifts from their TikTok profiles. Once purchased, the coins will be credited to the user account.
Users can then use these coins to purchase virtual gifts on the platform. Here are the gifts that users can buy:
When your viewers send you these gifts during your TikTok LiveStream, they will be automatically added to your TikTok balance. You can later exchange these virtual gifts for diamonds, which can then be cashed in for money.
You can receive this money in your PayPal account or any other linked payment method.
This type of monetization works best when your engagement rate is high and you are comfortable creating content and streaming live for your engaged followers.
Remember to thank your followers when you see these virtual gifts pop up during your live streams. Your followers will feel appreciated and may consider sending you more gifts in your future LiveStreams.
4. Run an influencer agency
Another way you can make some money on this social media platform is by starting a TikTok influencer agency and managing influencer campaigns.
If you are interested in reaching out to TikTok influencers, helping them plan, strategize and manage campaigns, then this would be an interesting way for you to put your skills to use.
Basically, your job will be to connect influencers with relevant brands in their niche who are looking for them. You can help brands decide which influencers to work with and reach out to them with a solid social marketing strategy.
You will need to be good with maintaining relationships with top influencers and helping them connect with their favorite brands. You can use past success stories to show that you are capable of running successful marketing campaigns.
5. Become a TikTok consultant
If you are an expert at gaining a few thousand to a million followers on TikTok, you can become a professional TikTok consultant.
A TikTok consultant is someone who gives advice to people who would like to become famous TikTok stars and earn money on the platform.
You can charge people a consulting fee and help them identify their target audience, chart out a plan to create consistent content, boost their TikTok profile, and be successful at making money on TikTok.
Sean Young is one such example of a TikTok user who got himself a million followers on TikTok and is now teaching brands and influencers how to plan out their content and make the most of the platform. He makes around $10,000 a month as a TikTok consultant!
6. Get paid through TikTok’s Creator Fund
TikTok’s Creator Fund is probably the one way of making money that is different from other platforms.
TikTok recently launched a Creator Fund that helps influencers and creators on TikTok to earn money for creating content.
How much you can earn from the Creator Fund depends on many factors such as the size of your following, the number of views you gain from your followers, and the location of your viewers.
To join the Creator Fund Program, you need to be at least 18 years old, have a TikTok Pro account, have a minimum of 10,000 genuine followers, have at least 100,000 video views in the past 30 days, and post content that aligns with TikTok’s terms and conditions.
You will also have to belong to one of these countries: the US, UK, Germany, France, Italy, or Spain.
To apply for the Creator Fund Program, go to your account settings, then choose Pro Account < TikTok Creator Fund.
However, you may not be able to make more than a few hundred dollars from this even if you have millions of followers and millions of video views.
7. Sell your own products on TikTok
Yet another way to make money on TikTok is by selling merchandise or your own products through the platform.
If you are good at creating content and connecting with your audience on TikTok, then you can plant o sell your own merchandise once you hit a big enough number of followers.
TikTok lets your viewers buy your products from within the platform itself with TikTok’s Hashtag Challenge Plus. TikTok lets you include a shippable hashtag in your posts, which you can tell your audience to share on their profiles.
When someone clicks on the hashtag, TikTok takes them to a special landing page for your product within the app itself.
User-generated content tends to instill more confidence in your target audience than any other form of marketing. You could also include a purchase link in your TikTok bio and send your viewers to it through your videos.
How to grow your TikTok profile?
The only way you can grow your TikTok account is by getting more followers on the platform. Of course, it is not just how many followers you have, but their engagement rate that helps you grow your TikTok profile.
Focus on creating quality content for your target audience. Study your audience and see what kind of TikTok videos they enjoy the most from you. Then make more such videos to increase your chances of going viral.
The more followers you have, the more revenue you will be able to make on TikTok.
How much money can you make from TikTok?
How much creators can make on TikTok depends on how many followers you have and what your engagement rate is.
Brand sand big companies know that TikTok influencers can buy followers, so your engagement rate is a more reliable metric for them to decide whether to work with you or not.
How much money you make from your TikTok videos ultimately depends on the ratio between the likes/ comments you have by the total number of followers on your TikTok profile.
The higher your engagement rate, the more money you will be able to make on the platform.
Does TikTok pay creators for videos?
TikTok recently launched a $200 million fund for creators called the TikTok Creator Fund. TikTok will directly pay creators for their TikTok videos through this fund.
The TikTok Creator Fund works as an incentive for creators to continue creating original and engaging videos on the platform. After all, top TikTok influencers are those who keep the platform alive.
The TikTok Creator Fund is one of the ways you can make money on TikTok.
How do you increase your TikTok views and boost your profile?
Here are some tips to help you increase your TikTok views:
1. Create TikTok videos for a niche audience to gain more followers.
2. When you create TikTok videos for the social platform, focus on the quality of your videos instead of the total videos.
3. Use trending Hashtags for your TikTok videos for your profile to gain more visibility.
4. You can share your TikTok videos to your other social media platforms (think YouTube or Instagram accounts). For example, you can share short videos as an Instagram story.
5. Collaborate with your favorite creators by making TikTok videos with them. This way you can share your audience with other TikTok users.
How do you become a TikTok content creator?
There are certain criteria you need to fulfill to become a content creator on TikTok.
First, you will need to grow your following to more than 10,000 followers. Next, you will need to have at least 100,000 video views in the past 30 days. Lastly, you will need to abide by TikTok’s terms and conditions.
Plan out your content strategy before you create content on TikTok. How many followers you have will solely depend on the quality of your TikTok videos and live videos.
How many followers do you need to make money on TikTok?
To make money on TikTok, you will need a minimum of 10,000 followers on TikTok. Keep in mind that it does not matter how many followers you have if you do not have a good engagement rate with your TikTok videos.
TikTok is a great platform for you to grow your brand and engage with your audience. If you enjoy making videos and collaborating with other influencers, then you can grow your TikTok profile and turn it into a source of income.
You can also create TikTok videos to market your brand or company online.
Do you use TikTok for your brand? Let us know in the comments below!
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