Clickfunnels has been dominating the marketing software niche for quite some time now whereas Kartra, although a new player in the field, proves to be a worthy opponent.
Both Kartra and Clickfunnels have similar features, yet have their own unique traits that give each an edge over the other.
In today’s post, I will be discussing the similarities and differences between Kartra and Clickfunnels so that you can make an informed decision as to which platform suits your business the best.
Disclaimer: If you buy something using the links in this article, I may receive a commission at no extra cost to you. Know that I only promote stuff that I use and trust for the sake of my readers and the reputation of this site.
Table of Contents
Overview Of Kartra And Clickfunnels
In this section, we are going to have a brief overview of the companies – both Kartra and Clickfunnels.
Kartra was founded in 2018 by Genesis Digital (the makers of WebinarJam). Although it was developed recently, it has skyrocketed its way to the leaderboard of online business marketing platforms.
Kartra is completely cloud-based, making it an attractive online marketing platform for businesses of all sizes.
Clickfunnels was started in 2014 when founders Russell Brunsen and Todd Dickerson decided that the time required and frustration involved in building a successful sales funnel was too much.
Clickfunnels was thus born. Clickfunnels is an all-in-one solution that helps businesses get more leads, more sales, and more revenue.
Clickfunnels is currently the market leader in marketing software for over 6 years.
Overall Best: Clickfunnels
Before we get into the detailed showdown between Kartra and CLickfunnels, I’d like to crown the winner (in my honest opinion).
Clickfunnels, according to me, is clearly the overall best marketing software for online business.
With high-converting sales funnel templates, seamless integration with various payment and email marketing platforms, and a great split testing functionality to optimize your marketing campaigns.
Clickfunnels was built for marketers who are not tech-savvy, to build high-converting sales funnels to scale their businesses.
Let’s now look at the features that make Clickfunnels such a popular marketing platform for businesses.
What Is ClickFunnels?
Clickfunnels is a comprehensive marketing tool that helps marketers build, implement, and optimize sales funnels for various businesses.
Here are the main features of Clickfunnels:
- Tools and pre-made templates to build a complete sales funnel
- Follow-up Funnels (Email marketing automation)
- Backpack affiliate management system
- Webinar hosting feature
- Shopping cart functionality and checkout page templates for eCommerce
- Tools to create membership sites
- Free training program material and eBooks to help you build successful sales funnels
- Powerful data analytics right from the dashboard
- User-friendly and intuitive web page builder to help you build stunning landing pages for your entire business
- A highly successful affiliate program that offers a high commission rate for affiliates
Clickfunnels has all the features and online marketing tools you need to create high-performing sales funnels for your business.
What Is Kartra?
Kartra is an all-in-one marketing platform that helps users create professional sales funnels for their business.
Kartra offers funnel templates and unique features such as Kartra Helpdesks and Kartra Memberships that make it stand out from other competitors in the marketing software industry.
Kartra’s features are offered to users on all its plans, even its most basic one.
Kartra has advanced marketing features, including video marketing. Kartra video allows users to host videos from within the platform without the need for integration with third-party apps.
Here are Kartra’s features:
- Landing page builder
- Affiliate Management system
- Advanced email automation system
- Video hosting functionality
- Integrated shopping cart
- Membership sites
- Custom domain
- Kartra agency
- Kartra mail
- Kartra servers
What is a Sales Funnel?
A sales funnel is basically the pathway a prospective customer takes before he or she turns into your paying customer.
There are four main stages in a sales funnel:
- Awareness: This is when your customer becomes aware of your business and how you can help them.
- Interest: In this stage, the customer is comparing different options and trying to find out more information about your solution or product.
- Decision: The customer has now shortlisted some options and is ready to buy.
- Action: Your customer finally buys your product.
In order to build a successful sales funnel for your business, you need to study your ideal audience, capture your audience’s attention, direct them o your website or landing pages with information about your business, provide them with amazing content, and finally, sell them your product when they are ready to buy.
Sales funnel-building tools like Kartra and Clickfunnels help you plan out ad organize your sales funnels so that they bring in more leads and convert those leads into paying customers.
What Are The Main Differences Between Clickfunnels and Kartra For Online Business?
1. Webpage Builder/ Editor
Both Kartra and Clickfunnels offer page-building tools that help you create stunning, professional-looking templates without the help of web designers or web developers.
Here is Kartra vs Clickfunnels in terms of their webpage builders:
Clickfunnels has a drag-and-drop editor that you can use to build your in-platform pages easily. The platform also offers a ton of templates for sales pages and other landing pages.
With Clickfunnels, you can choose the industry, type of funnel, and select the templates you want to work with.
Clickfunnels is pretty straightforward when it comes to its page builder, and setting up pages is a breeze, even for newbies.
Kartra’s web page builder is similar to Clickfunnels’. All you need to do is select a template and begin building your sales pages.
You can also add pre-built modules such as pricing tables, download boxes, and testimonials.
2. A/B Split Testing
It is important to test your pages and optimize them to increase your conversions. Here is Kartra vs Clickfunnels in terms of their A/B split testing functionality:
With Clickfunnels, it is easy to perform split testing for your marketing campaigns. To perform a split test, all you need to do is duplicate an existing page or choose from one of the templates. You can then adjust the percentage of traffic you send to each version of your campaign and study which one performs better.
Clickfunnels also offers a detailed analysis of your split test campaigns so you can see which one is best for your business.
With Kartra, you can test out pages created from existing templates or external URLs. You can also set up traffic percentages just like with Clickfunnels.
Kartra offers a detailed analysis of your A/B split test so that you can see which is the clear winner and select that for your future campaigns.
3. Shopping Cart
Both Kartra and Clickfunnels have great shopping cart tools to help you make the checkout process smooth and seamless for your customers. Let’s check them out:
Clickfunnels allows you to select from various professional templates for your checkout pages. You can also easily manage subscriptions, payments, and abandoned carts from within the platform.
Clickfunnels, unlike Kartra, allows you to integrate with various thrid-patty payment tools, allowing you a lot more flexibility in terms of payments.
You can integrate API payment gateways such as Apple Pay, Android Pay, Recurly, and Stripe. You can also integrate third-party payment tools like PayPal and Clickbank.
Kartra offers a wide variety of templates for checkout pages and you can brand them with your logo to make them more suited to your business.
The checkout system of Kartra integrates with all its other tools, allowing you to automate tasks such as abandoned cart reminder emails. You can also manage your sales, payment methods, payment plans, coupons, and special offers from within the platform.
Kartra supports payment gateways like PayPal, Stripe, and Authorize.net.
4. Customer Support
Customer support is an essential component of a great customer experience. Let’s take a look at Clickfunnels vs Kartra when it comes to customer support:
Clickfunnels does have a good customer support system, but users have often complained about slow response times.
Clickfunnels offers users a wide resource of training materials and video tutorials to help them use the platform.
Kartra offers a quick and efficient customer support system for its customers. Kartra has a live chat option as well as an extensive training program to help new users learn how to use the platform efficiently.
5. Membership Sites
Many online businesses create membership sites as a source of passive income. Membership sites are gated sites that allow members to access confidential material such as video tutorials, live videos, and a private community that offers added value to customers.
Here is Kartra vs Clickfunnels when it comes to membership sites:
Clickfunnels allows users to easily set up membership sites with their pre-made membership site templates and page builder.
The membership site builder also offers page templates for membership access and registration. However, you do not have many customization options with Cickfunnels.
You can replicate existing membership sites and integrate them with your sales funnel to make the process seamless for your customers.
However, since there is no video hosting functionality in Clickfunnels, you will have to integrate third-party video hosting tools to host videos on your membership sites.
Here’s a helpful video that shows how easy it is to build a membership site on Clickfunnels:
When it comes to membership sites, Kartra has many features to offer. You can easily upload videos, text, downloadable pdfs, and other material on your membership site so that your users can access them in an organized way.
All your information will be hosted on Kartra servers. Kartra easily replaces online course creation platforms like Kajabi, Teachable, and Thinkific, and is perfect for course creators seeking an online marketing platform for their business.
You can create, manage, and track memberships with automated member management. You can select one of the professionally designed layouts for all your pages including your checkout page.
Here is an example of a membership site created with Kartra:
Clickfunnels has two simple paid plans:
- Clickfunnels – $97 per month
- Clickfunnels Platinum – $297 per month
Although the Platinum plan is way more expensive than the regular plan, it offers a ton of features and unlimited funnels, pages, and follow-up funnels along with priority support.
Clickfunnels also offers a TwoCommaClubX membership at $2,497 per month which is a membership club for entrepreneurs.
Kartra offers a 14-day trial at $1 so that users can test out the features before they commit to one of the paid plans.
Kartra has four pricing plans:
- Starter – $99 per month
- Silver – $199 per month
- Gold – $299 per month
- Platinum – $499 per month
All the plans come with the same basic features but have limits in terms of their bandwidth, number of leads, custom domains, emails per month, and products. Also, Kartra Agency is not included in the Starter plan.
Clickfunnels allows you to host webinars directly on the platform without needing to rely on third-party tools. Webinars allow you to connect with potential customers and introduce them to your business and what you do.
You can also set up sales funnels through your webinars to collect email addresses from attendees and sell them your most popular products.
With Clickfunnels, you can choose between setting up a pre-recorded webinar that is launched at a certain time or date, or a live webinar.
Clickfunnels offers users webinar templates that make it easy to set up a live webinar or a reply:
The webinar creation process is explained in this help article.
Kartra, unfortunately, does not have an in-built webinar function on its platform. You can still set up webinars on Kartra by integrating them with third-party webinar tools such as Webinar Jam.
8. Calendar Function
Clickfunnels does not have an in-built calendar function.
Kartra, on the other hand, has a calendar app (Kartra Calendars) built into its platform that allows users to set up different workflows.
Kartra Calendars helps you to organize your meetings and send reminders to clients so that there are lesser no-shows. With Kartra Calendars, your clients can self-book their meetings with you and reschedule them if the need arises.
9. Video Hosting
Clickfunnels does not have a video hosting service. You can still host videos for your online business by integrating video hosting apps with Clickfunnels.
Kartra Video allows you to publish videos as a part of your online marketing strategy.
Kartra’s video hosting feature allows you to upload your videos easily onto the video player. You can also customize the video player and make offers, capture lead information, or send viewers to a different page once the video has finished playing.
You can also send automated emails or tag your viewers depending on their actions – for example if they leave your video mid-way.
How Is Clickfunnels Better Than Kartra?
We’ve seen a few ways how Clickfunnels is better than Kartra. Here are some more reasons why Clickfunnels stands apart from Kartra:
“Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels” is a free book written by Russell Brunson, co-founder of Clickfunnels.
The book talks about how you can master the funnel-building process so that you can grow your business online with sales funnels.
Expert Secrets Book
“Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice” is Russell Brunson’s new free book that talks about marketing your business.
The book teaches you how to become an expert in your niche and how you can use story-telling to drive sales.
“Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers” is another book by Russell Brunson.
The book helps you identify your dream customer, and know where your customer is so that you can find them and pull them into your sales funnels.
The One-Funnel-Away-Challenge is a 30-day challenge that participants pay $100 to join.
The $100 goes towards the material required to help you complete the challenge. Here is a screenshot detailing all that is included in the challenge material package:
Participants will be trained by Russell Brunson and the ‘One Funnel Away’ Consulting Team to create and implement a funnel in 30 days.
Each day’s challenge is streamed live on their private Facebook group.
The ClickFunnels Affiliate Program
There are many reasons why people choose to join the Clickfunnels affiliate program. Clickfunnels has:
- An easy-to-use funnel building software
- World-class sales, marketing, training, and support
- A 254,000+ member community
- A robust affiliate program
- Super-generous commission payouts
- Constant and consistent new offer promotions multiple times in a year
Clickfunnels provides affiliates with winning, time-tested, and proven marketing assets to promote Clickfunnels and its offers.
Along with a unique affiliate ID, affiliates will receive marketing materials such as banners, ads, graphics, copy, and other marketing tools.
There is also an Affiliate Avengers Facebook community for affiliates to share information and success stories.
Affiliates can earn up to 40% on CLikfunnels sales that range from $97 to $2497 per month. Since the product is subscription-based, affiliates earn a recurring income for all those who purchase through their affiliate links.
Clickfunnels also has an affiliate program for their ‘One-Funnel-Away’ challenge.
How Is Kartra Better Than Clickfunnels?
Now let’s look at what makes Kartra better than Clickfunnels.
Kartra has a unique Helpdesk feature (Kartra Helpdesks) that you can implement on your website. This feature helps you use a ticketing system for customer queries, making resolving queries a breeze when compared to using email or chat.
Most companies use email to resolve queries, but this system is disorganized and the fact that your email is not integrated with your other business tools makes the process all the more complex.
It is hard to get a complete picture of your customer so that you are able to understand their unique situation and resolve their queries more efficiently.
With Kartra Helpdesks, you can cut down your response times and mark support tickets by priority. You can also receive detailed analytics so that you can improve customer satisfaction.
Since Kartra Helpdesks is integrated with all of Kartra’s other tools, your support staff will be able to see your customer’s entire history with your business – at a glance.
You can set up Kartra Helpdesk for multiple departments, agents, and shifts so that your ticketing process is completely organized.
Kartra has a built-in ‘analytics Heatmap’ that offers you particularly insightful data that allows you to find out how your customers are engaging with your business.
You can know exactly when a customer lands on your website, subscribes to your newsletter, or fills out one of your forms.
Kartra offers a comprehensive history of your customer by tracking your entire sales funnel and seeing how your customer interacts at every point.
With Kartra, you can get traffic and conversion analytics, product analytics, email analytics, helpdesk analytics, sales analytics, and much more.
Both Kartra and Clickfunnels offer powerful tools for you to build and manage your sales funnels. It is up to you to decide which features you would like to have for your business.
Although Kartra and Clickfunnels have similar basic functionalities, they each have unique features that make them best suited for different needs.
Kartra, with its Calendar and Helpdesk functionalities, offers the best tools to keep your customers at the forefront and give them the best customer experience. This will help you in securing repeat business from your customers due to higher levels of customer service.
Kartra is a sort of all-in-one digital marketing tool that helps entrepreneurs and small business owners run their entire business without relying much on third-party apps and integrations.
Clickfunnels, on the other hand, is a well-established company and has a ton of powerful features for more seasoned entrepreneurs and bigger businesses.
Most of the features of Clickfunnels are geared towards creating and implementing powerful marketing and sales funnels that help capture leads and increase sales.
So, which platform do you find best suited for your business? Do you prefer the comprehensiveness of Kartra or the powerful sales and marketing features of Clickfunnels?
Please leave a comment below – I’d love to hear what works for your business! 🙂