Email marketing is an all-important component in every business’ marketing strategies today.
Unlike any other platform, email gives you a direct pass into your customers’ inbox, allowing you to build strong relationships with them.
Moosend is a highly rated email marketing platform that helps users manage all aspects of their email marketing campaigns.
Seeing these raving reviews online made me want to check out Moosend to see whether it really is worth it for small businesses.
Here’s what I found –
- Moosend’s plans are affordable and feature-packed.
- Moosend’s free plan is worth a try as it has all the core features except for transactional emails and the landing page builder.
- Moosend stands out from other competitors n terms of affordability, ease of use, and customer support.
You can read the whole Moosend review if you want to know what features the tool offers, and how much it could cost you for your business.
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Know that I only promote stuff that I use and trust for the sake of my readers and the reputation of this site.
What is Moosend?
Moosend is an email marketing automation tool that helps users create and launch email marketing campaigns easily.
Moosend also allows users to build high-converting landing pages and subscription forms, and test and optimize their campaigns effectively.
Unlike most email marketing tools, Moosend offers new users a free plan with all the basic features so that they can test out the marketing automation software and see whether it can really help their businesses.
Moosend’s simple and intuitive user interface makes it easy for beginners to create and launch their first email campaign in minutes.
Whether you’re a website owner or an affiliate marketer, Moosend offers you the right email marketing tools.
Moosend Pricing Plans
Moosend has the following pricing plans:
- Moosend Free at $0 per month
Moosend offers users all the core features, such as unlimited emails, sign-up and subscription forms, and reporting and analytics in its free version.
However, you cannot access transactional emails or the landing page builder on the free plan.
- Moosend Pro at $8 – $164 per month, billed annually
Moosend Pro is their most popular pricing plan and costs between $8 per month, billed annually (for 0 – 2,000 subscribers) and $164 per month, billed annually (for up to 50,000 subscribers).
You can also pay on a monthly basis at a slightly higher price.
Moosend Pro has all the email marketing automation tools you need for your email campaigns.
However, Pro does not offer custom reporting or priority support.
- Moosend Enterprise at custom pricing
In case you need more than 50,000 subscribers, you can choose their Enterprise plan and contact them for custom pricing.
The Enterprise plan has all of Moosend’s features, custom reporting, priority support, a dedicated account manager, service-level agreement, and more.
The Moosend pricing page has a handy sliding calculator that will help you calculate your plan depending on the number of subscribers on your list.
If your business only requires you to send email campaigns to your mailing list occasionally, the Moosend Credits are something you will love.
With Credits, you get all the features and professional services offered in Moosend’s Pro plan, but you need only to spend your credits when you send out an email marketing campaign.
Moosend Review: Key Features
1. Email Marketing And Automation
In this Moosend review, I will try to cover all the main features starting with email marketing since Moosend is primarily an email marketing solution.
Email marketing and automation are some of the most powerful Moosend features.
It has an easy-to-use drag-and-drop editor and offers many customizable templates to create beautiful, high-converting emails for your subscribers.
You can use the editor to insert images, text, videos, and other interactive elements without coding or HTML knowledge.
Moosend offers fully customizable and responsive email templates to help you kickstart your next email marketing campaign in a few minutes.
With Moosend, you can create automation workflows to perform repetitive tasks so that you have more time for your business.
Here is a video tutorial from Moosend on how to create email campaigns for your business:
And here is another video from Moosend on how you can easily set up automation for your campaigns:
2. Landing Pages And Subscription Forms
Moosend’s landing page editor has a simple and intuitive user interface built for beginners without coding experience or prior HTML knowledge.
The easy-to-use landing page builder helps you create high-converting landing pages for your business easily and quickly.
Moosend offers users fully customizable, mobile responsive landing page templates so you never have to start building your pages from scratch.
Moosend’s CDN gives you faster-loading pages that improve the customer experience.
Here is a video from Moosend on how you can create landing pages and subscription forms for your business:
3. eCommerce Automation
Moosend offers powerful lead generation and automation tools for your eCommerce store.
Use the cart abandonment email automation feature to win back lost sales with timely and relevant newsletters and promotions.
Use Moosend’s product recommendation feature to match your customers’ tastes and sell them the desired products.
Cross-sell valuable products to your customers based on previous purchases.
4. Tracking, Custom Reporting, And Analytics
Moosend offers powerful tracking and analytics features that allow you to see how your users interact with your site.
This will allow you to understand your customer’s behavior so that you can personalize their experience within your site.
Moosend’s reporting features allow you to get a bird’s eye view of your campaign’s progress.
Gain insights like unique and total open rates, click-through rates, bounce rates, forwards, and unsubscribes so that you can improve your campaigns.
With custom reporting, you can create reports of your choice without having to deal with unnecessary data.
Here is a video showing you how to see the reports for your campaigns:
5. Integrations And API
Moosend offers a ton of integrations, both native and through Zapier. Here are some of them:
- Content Management Systems (CMS) – WordPress and Drupal
- CRMs – Google Contacts, ZOHO, Salesforce, HubSpot, etc.
- eCommerce – WooCommerce, ThriveCart, Magento, etc.
- Lead Generation – Poptin, Elementor, Facebook Lead Ads, etc.
Moosend also offers API technology so that you can integrate with other apps on your own.
6. Moosend Customer Support
Moosend has a great customer support team that offers support around the clock so you are not stuck at any point in time.
Every Moosend plan (even the free version) comes with email support and live chat support.
Moosend offers users an extensive knowledge base with tons of blog posts (Moosend Marketing blog) and video tutorials (Moosend Academy) on how to get started.
Other support services include webinars, infographics, customer relationship management, and other tools to help you navigate through the email marketing tool.
Users on the Enterprise plan have access to a dedicated account manager, priority support, onboarding and migration, premium campaign performance, and deliverability and strategy optimization.
Moosend Review: Pros
- Affordable and varied pricing options
- Free plan for beginners
- Feature-rich email marketing software
- Good customer support
- Helps you manage multiple email campaigns and mailing lists
Moosend Review: Cons
- No mobile app
- Limited customization options
- The landing page builder is not available on the free plan
- Limited customer support on the free plan
Moosend Review: Alternatives
Moosend Vs. MailerLite
- Moosend offers unlimited free emails on all of its plans, including the free plan. MailerLite, however, has a limit of 12,000 emails per month for up to 1,000 subscribers.
- Moosend’s paid plans start at $10 for up to 2,000 subscribers, while MailerLite’s paid plans start at $10 for up to 1,000 subscribers.
You can check out MailerLite by clicking this link.
Moosend Vs. GetResponse
- Moosend’s paid plans start at $10 for up to 2,000 subscribers, while GetResponse’s paid plans start at $15 per month for up to 1,000 subscribers. Getresponse also offers a free 30-day trial.
- Moosend’s platform is easier to set up and use when compared to GetResponse.
- Moosend’s customer support is also rated higher than GetResponse’s.
You can check out GetResponse by clicking this link.
Moosend Vs. Constant Contact
- Moosend’s paid plans start at $10 for up to 2,000 subscribers, while Constant Contact’s paid plans start at $20 per month for up to 500 subscribers. Constant Contact also offers a free 1-month trial.
- Moosend’s platform is easier to set up and use when compared to Constant Contact.
- Moosend’s customer support is also rated higher than Constant Contact’s.
You can check out Constant Contact by clicking this link.
Moosend Vs. ConvertKit
- Moosend’s paid plans start at $10 for up to 2,000 subscribers, while ConvertKit’s paid plans start at $29 per month for up to 1,000 subscribers. ConvertKit’s free plan does not offer automatons and integrations and has up to 1,000 subscribers.
- Moosend is easier to use when compared to ConvertKit.
- Moosend’s customer support is rated higher than ConvertKit’s.
You can check out ConvertKit by clicking this link.
Moosend Vs. SendInBlue
- Moosend’s paid plans start at $10 for up to 2,000 subscribers, while Sendinblue’s paid plans start at $25 per month for up to 40,000 emails per month. Sendinblue’s free plan has a limit of 300 emails per day.
- Moosend is slightly easier to set up and use when compared to Sendinblue.
- Moosend’s customer support is rated better than Sendinblue’s.
You can check out Sendinblue by clicking this link.
Moosend Review: Conclusion
Moosend is one of the best email marketing and automation tools in the market today.
It offers a ton of features at affordable monthly plans.
Moosend’s free plan covers all the basic features except for transactional emails and the landing page builder, which makes it worth a trial.
I would definitely recommend Moosend for small to medium businesses.
Click here to try Moosend today!