If you’re looking to make money online, starting a product review blog could be a great idea.
People are always looking for product reviews online before they make a purchase. Think about it. When was the last time you made a purchase without first checking for honest reviews online?
Product review blogs usually review products and give people valuable tips to buy stuff online.
Here’s how it works: a product review blogger sets up a product review site and finds products to review in their niche. They then join an affiliate program and get a unique affiliate link for the particular product they want to promote.
A review blogger could choose to buy the products themselves or approach the company to get free products to review.
The blogger then must review products and write honest feedback online in the form of a blog post and publish them on their product review blog.
When readers click on the affiliate link on the blog post, they are directed to the merchant site where they can purchase the product. The review blogger then makes a commission from the sale depending on the company’s commission rates.
If you want to learn more about becoming a product review blogger, then this blog post was written for you.
Disclaimer: If you buy something using the links in this article, I may receive a commission at no extra cost to you. Know that I only promote stuff that I use and trust for the sake of my readers and the reputation of this website.
How To Become A Product Review Blogger – 7 Steps
I will go through step-by-step how you can become a product reviewer and set up your own blog.
STEP 1: Pick a niche
The very first step you need to take when you decide to set up a product review blog is to pick a niche.
It is easy to think that promoting products in every niche under the sun will help you get more purchases through your affiliate links. I mean the more products you promote and the wider your audience, the better your chances of making more sales. Right?
The first thing people look for in a product review blog is credibility and trustworthiness.
When a person lands on your blog and finds product reviews for every product under the sun, it is going to look like a very general blog with no expertise.
In short, people trust product review bloggers who specialize in a certain field.
For example, if you have a beauty blog and write about beauty reviews and beauty tips, readers are going to trust that you know a lot about beauty products.
Or say you write restaurant reviews. If you focus on one niche you can learn more about the field and write reviews that are more detailed and professional.
Take a moment to think about your interests and expertise. Is there anything that connects the two together? What could you write passionately about for many years to come?
Once you’ve found the point where your passion and expertise meet, it’s time to research profitability.
Is the niche profitable? Do people search for products in that niche online?
Once you’ve picked a niche, it’s time to set up your product review blog.
STEP 2: Select a domain name
Before you buy a domain for your review blog, you must first choose a domain name.
That’s the fun part 🙂
Choosing a domain name for your product reviews site need not be complicated. Be open while choosing your domain name because it may be that the name you wanted so badly is no longer available.
Remember there are many other bloggers in your niche that are trying to get similar domain names that relate to your niche.
You do not have to do extensive research just to pick a domain name that you absolutely love.
Keep a few options and try out different combinations of words.
It could be a good idea to insert one or two keywords into your domain name so that people understand what your site is about just by the domain name.
A domain name is just an indicator of your online presence as a review blogger. It does nothing much to improve your blog traffic, so don’t sweat it too much.
Here are some quick tips on picking a domain name for your product review blog:
- Check if your domain name is in use by someone else.
- Pick a name that is relevant to the products you will be reviewing on your blog.
- Avoid hyphens in the domain.
- Pick a domain that is easy to remember.
- Avoid trademarked words or brand names in the domain name.
- Do not put numbers in the name.
- Check if a .com version is available.
You can use a site like NameCheap to check the availability of your domain name.
Just make a choice and move on to the next step. You can provide a detailed description of your blog on your product review site later on.
STEP 3: Select a web host provider
The next step to creating your product review blog is to select a website hosting service provider.
A web host provider is basically a service that allows you to rent out space on the internet for your blog to live in.
There are tons of website hosting providers out there, and it can be confusing to choose the best one for you.
Here are some articles that will give you a clearer picture of your choices and the pricing packages of each hosting provider:
Once you have picked your web hosting service and set up your website, it’s time to start blogging!
STEP 4: Start a product reviews blog
Yay! You’re one step closer to starting your product review blog!
Once you’ve set up an account with a web hosting service provider, you need to install WordPress for your blog.
Most web hosting services these days offer one-click WordPress installation, so it’s quite easy to do.
After you’ve installed WordPress, it’s time to pick a WordPress theme to make your blog look good.
There are a ton of WordPress themes you can choose from, and most of them are free – so all you need to do is check for reviews and install a theme that looks good to you and you’re ready to go!
Once your blog is ready, you can start filling it with product reviews. Don’t forget to add a good homepage and about page to tell readers what your blog is about.
You could also choose to add a disclosure page with details about your affiliate links and how you may earn a commission if your readers choose to purchase something through your links.
A product review blog can be a great source of passive income if you set it up the right way.
Your blog posts and product reviews can earn you extra money years after you’ve written them! If you are serious about making money with your new blog, you could grow it to replace your full-time job one day.
Think of your blog as an online business and not just an easy way of making money on the side.
Once you’ve started your blog, it’s time to look for good affiliate programs you can join to earn money.
Pick the best affiliate programs for beginners and create links in each of those programs so that you can promote products and make money through affiliate marketing.
You could also choose to join affiliate networks and promote products through them.
In case you need help in writing your first blog post, you can read this article:
STEP 5: Use a product review template
Before you begin writing product reviews for a particular product, take a step back and plan your writing.
What products are you going to review?
How can you connect the product reviews and link them to each other?
Will you be only writing good reviews or will you include the occasional bad review as well?
Prepare a product review template so that you develop uniformity within your blog posts, touch upon all the important points that need to be included in your product reviews, and your readers know what to expect from your blog.
How To Create A Product Review Template
Here are the important elements of every product review. Make sure that these elements are included in your product review template so that you cover all of them in every review you write.
1. Brand name and logo
The most important thing to remember while writing a product review is to include the brand name and logo in your title.
People are typing in the brand name or product name in the search bar of search engines like Google, and your review post must be the first one they see – or at least on the first page of the SERPs (Search Engine Results Pages).
Include the brand logo in the featured image of your blog post or at the beginning of your blog post so that people are clear in their mind that your blog post is going to help them understand more about that particular product.
Right at the start of your blog post, it is a good idea to give a rating for the product you are reviewing.
You could set a 5-star or 10-star standard rating for all products so that it is easy for people to get a quick picture of what you think about the product even before they read your whole blog post.
You could also provide your readers with a quick summary of your product review at the beginning of the post in bullet point format.
This helps readers decide whether to read your full blog post for more details.
For example, in this post, I’ve started with a review of all the databases in the list and why I’ve chosen them:
After the summary, I get into the details for each database software.
That way readers can decide whether they want to continue reading the post instead of being overwhelmed with all the information right at the start of the blog post.
It also helps readers who want a quick overview of the product instead of reading a 2,000-word blog post on it.
4. Pros and Cons
It’s not fair to only focus on the pros of the product you are trying to promote. Take care to include the negative aspects as well so that buyers can make an informed decision before purchasing through your link.
You could write pros and cons in the form of bullet points to make it easier to read.
Here’s an example:
Do not mislead your audience – it will only decrease your trustworthiness and hurt your business in the long run.
Point out the key features of the product you want to sell along with the benefits customers will gain by using the product.
6. What is “BRAND NAME”?
Include a section in your blog post at the beginning introducing the brand to your audience and talking about the company and other products they may sell.
Here’s an example:
It is helpful to include screenshots of each of the important features of the product so that customers can easily see how the product works.
You could also include screenshots of the steps customers need to take to buy a product or use it for the first time.
Visuals are very important in any blog post, so use as many screenshots and other images that you can.
Include a screenshot of the pricing page of the brand. You could also elaborate on the various pricing plans of a SaaS product, for example, and mention the features and benefits of each of those plans.
Here’s an example:
Provide alternatives to the product so that the customer can look for other similar products, especially if the product you are promoting is expensive.
Remember to include proper disclosures at the beginning of the blog post right before you include your affiliate links. You need to disclose all affiliate links by law.
STEP 6: Grow your search traffic
So you’ve written your first product review blog post. That’s awesome!
The next step is to grow your blog audience by increasing your search traffic.
Remember that most people use a search engine like Google to search for online reviews of products. Make sure that your blog post comes on top of the search results when customers look for specific keywords.
Here’s how you can grow your search traffic:
1. Start creating content
The most important part of your product review blog is your content!
Make a plan of what kind of content you’ll be creating on your product review blog.
You could create the following types of blog posts to promote your affiliate links and review products:
- Single product reviews
- Product A vs. Product B
- List of products in a particular category
- Gift guides
2. Add security to your blog
Many bloggers face the trouble of hacking and lose all their hard work due to a lack of security for their blog.
Here are some ways you can improve the security of your blog:
- Create a strong password for your account that is different from your other passwords.
- Make sure you have the latest WordPress update installed.
- Back up the content of your site regularly.
- Delete unnecessary plugins.
- Install security plugins for your blog (such as Google Authenticator).
3. Update content regularly
The trick to staying on top of the SERPs is to update your content regularly. Once you’ve written a blog post, don’t just leave it idle for years together expecting it to continue working as well as it did when you first wrote it.
Constantly update your product reviews so that you are not serving your audience outdated content that is not relevant anymore.
Many companies discontinue products or upgrade their products. So keep a check on your blog posts (especially your high-performing blog posts) and try to update and improve them over time.
STEP 7: Use tools to increase efficiency as a blogger
There are many tools out there that help bloggers do a lot of tasks faster and more easily.
Here are some of the tools I recommend:
RankMath uses SEO best practices to give you suggestions on what you can do to improve the SEO of your blog posts. That way you stand a better chance of ranking on the top of the SERPs.
GetResponse is an email marketing and page-building tool that helps you attract a large audience and reach out to them through email l marketing and marketing funnels.
Monster Insights is a Google Analytics plugin for WordPress. You can set up Google Analytics with just a few clicks using Monster Insights. You can then track the performance of your product review blog with Google Analytics.
Canva is a graphic design tool used by many review bloggers to design banners, images, infographics, and social media graphics.
CoSchedule’s Headline Analyzer allows you to create headlines that appeal to both your readers as well as search engines.
Product Review Blog – FAQs
How do I monetize my product review?
There are many ways you can monetize your product reviews. Here are the three most popular monetization methods:
- Ads – run ads on your product review blog
- Affiliate marketing – add affiliate links to your product reviews. When a reader purchases through your links, you earn a commission.
- Sponsored posts – Reach out to companies in your niche to sponsor your content. You could review their products in exchange for a fee or free products.
How do I join ad agencies?
Most ad agencies have very low requirements. All you need to do is go to their website, check out their terms and conditions, and apply to them.
If your product review blog fits their requirements, they will accept you into their program or network.
What blog networks should I join?
A blog network is not a great idea if you are planning to run a blog.
Blog networks exist for the sole purpose of linking to a particular site to “increase authority” of the site. Google is getting smarter and could penalize you for this practice.
Should I pitch brands for review?
You can totally pitch brands to ask them for free products to review or to sponsor your review.
Brands consider influencer marketing as a cheap way of marketing their company and products, and will readily pay you to review their products.
Becoming a review blogger is a great way to earn some extra money online. And if you stick to it and work hard enough, you could make a decent and stable income out of it.
But before you start blogging and reviewing products, there are certain things you need to keep in mind in order to be successful.
- Make sure to pick a niche and set clear goals before you start your blogging journey so that you know what you want your blog to be in the future.
- Use the various tools available online to make your blogging easier and less time-consuming so that you can stay consistent and grow your blog.
- Don’t compare yourself to other reviewers. Bring uniqueness and character to your blog posts. Remember – people follow people, not blogs.
- Optimize your blog posts for search engines so that you can be found online more easily and bring more traffic to your blog organically
- Create quality content. Whether you’re reviewing a physical product or a digital product, remember that the key to increased traffic and increased sales is to provide your readers with up-to-date honest reviews so that they can make an informed decision.
- Reach a targeted audience so that you can become an authority in your niche.
Do you have any other tips or advice for newbie product review bloggers?
Leave a comment and help the blogger community!
Happy blogging! 🙂