SaaS marketing is unlike any other type of marketing. For starters, a SaaS company needs long-term customers. And with the abundance of competition that exists, customers are spoilt for choice. Customers churn through 30% of SaaS apps, abandoning them when they find apps with more features and better functionalities. Image Source A SaaS product isn’t…

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  Maybe you’ve been hearing a lot about software-as-a-service, or SaaS, and you’re wondering what the benefits of using it are. Or, perhaps you’re still wondering what SaaS is and how it could be useful for your business. Is it as complicated as it sounds, and do the benefits outweigh the drawbacks?   Software-as-a-service applications…

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